Starting a small business isn’t always simple and straightforward. In fact, it’s bound to be a huge learning curve for you! No matter how specialized you may be in one area of your business, you’re inevitably going to have to pick up new skills in other areas that you might not be all too familiar with. One area you’re bound to find yourself dealing with at some point or another is IT.
Nowadays, the majority of us are pretty competent when it comes to tech and IT. After all, we’re living in an online generation where we use tech and the internet for a host of things. We use it for our work. We use it to socialize. We use it to learn. We use it for entertainment. We use it to get answers to questions we might have. But when it comes to keeping tech for an online or small business up and running, you’re going to need a little more specialist insight. If this isn’t your area, this will involve reaching out to others to help. This may be an in-house team or an outsourced team. Either way, here are some areas to take into consideration!(more…)
If you’re a small business owner, then you know there’s a lot to do. Whether you’re operating from home or a small office, you can easily end up spending all your time handling time-consuming admin and other tasks and be left with hardly any time left to actually run your business. What are some ways you can make tax season a little easier? What are some easy ways to deal with scheduling and answering phones? To free up your time for more important things, you can outsource some tasks to a third party. But which tasks should you outsource?(more…)
Nowadays, it’s easy to get swept up in the hustle and bustle of day to day life. We tend to let our entire lives revolve around our hectic work schedules, attempts to fit in seeing our friends and family, falling behind and catching up on household chores and all sorts of other tasks that we feel like we have no choice but to complete. But why not take a step back from all of this pressure and mayhem? It’s absolutely essential that you practice a little self care from time to time. This will boost your overall health and wellbeing, giving your body a chance to heal and grow and your mind a chance to relax. Never underestimate its importance and do your utmost to fit it into your schedule! Now, the type of self care routine that will best suit you will depend entirely on you, your needs and your preferences, as well as your lifestyle. If you’re struggling for ideas, here are a few areas you might want to focus on to get the most from your self-care routine.(more…)
Working overseas might be an opportunity you get within your current company that you work for or perhaps as a freelancer or owner of your own business. With that in mind, it’s important to know how to deal with overseas work, if you’re new to it. Here are some things that are worth knowing when working overseas. (more…)
As times change, so do common careers. While there were plenty of chimney sweeps in the Victorian era, there are relatively few today. Times change. Demands change. Perhaps the biggest step that’s changed career options in modern times? Technology changing and advancing. Thanks to the rise in tech and many people now having a laptop or computer of their own at home, time spent in offices and other work premises is less necessary and many people are beginning to work from home and to work for themselves. This independence is great! On top of this, platforms such as blogs and social media and their sheer popularity means that whole new job roles have opened up. Right now, you really can make enough money to live on by blogging! Sure, this might have been a purely personal venture a few months back. But you can now get paid ads and sponsored posts which make blogging a truly viable source of income! So, here are a few steps you might want to take if this is a path you want to pursue!(more…)
Managed IT services are one of the greatest investments for small business owners. An IT service provider will help you make the most of the newest technologies and help you unleash the value of your business. Technology is always evolving and a managed IT service provider will play a crucial role in keeping your business up to date with all technology developments.
Here are some of the key reasons why your small business needs managed IT services.(more…)
The world is a changing place, and what we once knew about the workplace has been thrown out of the window. It is now the age of the digital nomad. We constantly hear talk about the ‘gig economy’, but you may wonder what does that really involves? You may also wonder if it is something that might suit you?(more…)
If you’re a small or mid-size business feeling frustrated about trying to keep up with the bigwigs in the industry, don’t give up. Instead, think differently. Rather than trying to compete with them, build your own lane with a strong brand identity that customers can come to for products or services that meet their needs. Find tips here to build a solid brand identity.(more…)
There are few things worse than trying to go through your life as normal when something happens to throw your life into total chaos. The worst thing is that disaster really can strike whenever and it’s incredibly difficult to be prepared for it. When that happens it can make your life much more complicated and difficult than it needs to be. However, that’s not the way things have to be. There are plenty of things that you can do in order to prepare for disaster and make sure that your life is well protected. With that in mind, here are some things to plan for in order to protect your bubble.(more…)
The size of the business doesn’t matter – marketing is the key to success, period. Without advertising, it’s impossible to generate leads and raise brand awareness, both of which increase sales and profits. Unfortunately, there are too many companies on the market right now, and that means marketing campaigns are diluted. They are too samey and unoriginal to stand out from the crowd and grab audiences’ attention. Your company can’t afford to be complacent and fade into the background, never to be seen again. It’s essential to make advertising great again by adding fun and enjoyment.
Below you’ll find the best methods to make this happen.
Rely On Videos
Video marketing has transformed into the leader of marketing content. No other tactic can boost conversion rates of 80% plus, and it’s down to the engaging nature of videos. Audiences love them because they’re interactive, which instantly makes them fun and easy to watch. Better yet, filters can take videos to a whole new level of fun. From a cartoon filter effect to an old-fashioned black and white background, changing the surroundings adds a different atmosphere that people will love. The tweak will definitely catch their eye and make your material more engaging as a result.
A casual tone has been the foundation of some of the most successful advertising campaigns of the last ten years. It’s because readers don’t want to be talked to as if they’re not part of the process; it’s patronizing. Instead, they like it when brands speak informally as if they were talking to a friend and cracking jokes. Not only is it funny, but the interaction is more natural and doesn’t come across as forced. An excellent tip is to imagine that you are speaking with buddies to find the perfect tone of voice. Then, go on social media (Twitter) and connect directly with your followers to build strong relationships.
What do you do at a party or event when you want to take things up a notch? You bring out the games! Marketing is no different because competitions are incredibly powerful ways to engage a broad range of people. A quiz, for instance, will bring out the competitive and curious sides of the participants, whereas a valuable prize will encourage people to enter on the off chance they win. Either way, the anticipation will be at fever pitch, making the game a memorable experience, and your brand too.
Keep It Simple
The urge to overcomplicate things is very tempting, but audiences have no time for complex jargon and reams of text. They are instant turn-offs. Therefore, you need to keep the message simple so that it stays on point. Once it ventures off-road, the odds of keeping their focus, and getting them to convert, are slim to zero. If the topic is complicated, try and use engaging cues, such as infographics. Graphs remind people of math class, which means they’re not sexy!
Do you want to make your advertising great again? You can with these top tips.