Clever and Inexpensive Ways to Promote Your Brand In-Store

When you first start up your store, one of the first things you need to focus on is establishing yourself in the local community. You can do this in a number of different ways, but we’re going to present to you some of the smartest and least expensive ways to put yourself on the map.

Create and highlight package deals

To get your customers to spend more, it’s a good idea to identify packages that you could offer for a slightly higher price. For instance, you could consider bundling multiple items into a single package for a slightly cheaper cost. As long as you still make a profit on it, it can convince customers to spend a bit more money. These packages and deals should be clearly highlighted around the store and the items should be placed close together on your shelves. You can also offer these deals and promotions during the checkout process which could convince customers to spend more for better value or even get them to come back in the future to take advantage of your offers.

Create and wear a branded uniform

One way to inspire confidence in your shoppers is to show them that you’re proud of your brand. A cheap and inexpensive way to do this is to order custom-printed uniforms for your staff to wear. It can be something as simple as a shirt with your logo on it. To make it even cheaper, consider ordering a logo woven patch that you manually apply to shirts. These can often be reused and all you need is a blank shirt to put it on. This is much cheaper since the patches can be reused and you won’t need to print shirts which can be rather costly.

Offer free WiFi

Since you’ve probably already got a WiFi connection in your store, why not set up some permissions to allow guests to use a part of your bandwidth to browse the internet in your store? This is especially helpful if you can’t get a good data signal in your store. To utilize this for advertising, have your guest WiFi system show advertisements and marketing messages for your store.

Host events inside your store

An excellent way to attract attention is to host some kind of event in your store. There are a number of different options for this, such as a promotional event for a new product or collaboration with another brand. You could also host book signings, VIP events for loyal customers and even holiday events with free food and drink.

With enough money, you can easily market your business to a wide audience. But this article isn’t about that. We understand that not every business can invest thousands in their advertising budget, especially if they’re a relatively new company. With these smart and inexpensive ways to grow your brand in-store, you’ll quickly develop a loyal audience that will spread your name and get you noticed.

You might also like to read:

• Making Your Solo Business Feel More Professional
• Keeping your business’ branding consistent (like the rest of your business)
• Making a success of your online store
• Setting up shop: getting everything you need for your new store
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