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What’s the most important thing for your small business? Well, this is debatable, but you need to realize the importance of a website. Around 60% of small startups, these days don’t have websites, and they are at a disadvantage. So, you have to ensure that you can be as successful as possible you have got to make sure you produce the best website and the best customer experience you possibly can.
Remember that building a website is something different than building a WordPress or website. Also read my 4 step WordPress blog tutorial for non-techies.
The layout and presentation of your website are so important. People need to be impressed where they visit your site. And the way to achieve this is to work on the design and layout of the site. It should be interesting, simple to use and provide people with precisely what they need. And make sure you don’t forget the function of your website. Indeed, the purpose of 80% of websites is to inform and educate clients about the business. So combine this important information with a great layout, and you’ll be onto a winner.
One of the most essential parts of starting and creating a website is securing a domain. And this is the part a lot of people leave until the last minute. Don’t do this. Sort out the website domain as soon as you can so you can focus on exposing your site. This means finding reliable web hosting providers who can provide these services for you. Securing a domain is one of the things that you can’t actually build a website without.
There’s nothing worse than a website that is dull and boring. You have to use this as a tool that allows you to engage with customers. And the only way to do that is to make it as fun and interesting as possible. If you’re struggling with this, just think about what you would want to see when you visit a business website. Put yourself in the shoes of customers and the general public and think about what they would like to see from your website. Remember, if you already have a website, you are one of the 83% who most likely feels they have a competitive advantage. Now, use this as best you can to ensure that you can attract even more people.
What’s in a name? Well, a lot if you ask Shakespeare! And, to be honest, names are crucial in business too. People associate a name and a brand together, like cheese and wine. So it’s really important to remember this, and, where possible, you need to try to make sure your name is used in the web address somewhere. This makes you instantly identifiable as a business. It also prevents the issue of people confusing your company with others. Make sure you secure the right name for your business website as soon as you can – you’ll thank me later!
Developing and creating the ideal website for your business is no walk in the park. It’s something you’re going to need to put time and resources into. You have to make sure you get it right otherwise you’re going to suffer as a result.
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