• Brand Identity: What it is and How to Build It

    If you’re a small or mid-size business feeling frustrated about trying to keep up with the bigwigs in the industry, don’t give up. Instead, think differently. Rather than trying to compete with them, build your own lane with a strong brand identity that customers can come to for products or services that meet their needs. Find tips here to build a solid brand identity. (more…)

  • Ways to Boost Your Business Image

    The image your company projects to the world is of exponential importance. Enterprises have to mold and shape a company and ensure that the core values, how they are socially and ethically responsible, and why they are of cultural importance, stand out to audiences. All this is about image and reputation. It is about damage limitation and having an internal system that works for all employees. So, creating and maintaining an image is an ongoing process in which teams of people are constantly mitigating risk and coming up with intelligent comms. Anyway, here are some ideas on how you can boost your business image.   (more…)

  • Getting Creative With Brand Placement

    Getting Creative With Brand Placement

    We all know that one of the most important things about branding is that you need to place it well. Good placement of a brand means that more people are going to see it, and that for the most part they will be the right people. It will therefore have much more of the effect that it is supposed to have, and you will find that it actually takes much less work overall to make it effective. The more creative that you are with regards to your brand placement, the more likely it is that it will be effective, so let’s take a look at some of the more creative ways you can place your brand. (more…)

  • The Building Blocks Of Branding Your Blog

    If you want your blog to be as successful as possible, you need to think about many things at once. One of the main things that you will have to focus on, however, is your marketing. In particular, you are going to have to make sure that your branding is on point, and that is something that you will find yourself working on from the very start if you want it to be effective. Branding a blog is something of a challenge, but only in the ways that it can be challenging to brand any business, so the good news there is that many people have been there before you and know what to do about the many challenges you are likely to face. That means that there are a lot of places to find help out there, but for now we are just going to look at some of the building blocks of branding. Let’s take a look and see what you might need to do. (more…)

  • What Does Your Brand Have That Others Don't?

    What Does Your Brand Have That Others Don’t?

    Branding is a crucial part of building a successful business. You probably know this already, but that doesn’t necessarily mean you’re happy with your current brand. Still, what does it take to make a brand which really has a big effect on the market?

  • Making Your Brand Instantly Recognisable

    So much planning goes into every small business venture. In fact, the startup process is generally considered the most difficult part of any business person’s life. After all, once you’ve got this step out of the way, you merely have to maintain your company and ensure that you deliver new goods to the market on a relatively regular basis. (more…)

  • Lighting a grand spark through your brand mark

    Lighting a grand spark through your brand mark


    Brand is key to the success of a business. Yes, the standard of your products and your reputation as a good or a bad business can sway sales in or out of your favour, but to even reach that point, a business needs a strong brand. There’s no denying that it’s a competitive world out there, and the customer has it easy. They have an unimaginably large pool of potential businesses from which they can choose to purchase services or find information, and yours is just one of many.

    That’s why brand is so important. When you offer similar goods or services to a thousand other imitators, customers don’t care if your service is marginally better; they want something captivating to sway them. They want eye-candy and sharp marketing. There are so many ways that you could light the fuse for your business’ success through a powerful and unforgettable brand and marketing campaign. (more…)