If you’re just starting out in business one of the hardest things to achieve is that of building authority within your marketplace as a credible company and as someone that can provide value, particularly if you’re operating in a crowded marketplace where there are already several dominant companies on the horizon that are viewed as the “go-to expert” within this area.
Are you desperate to improve your business image this year? Feel like something is missing or you’re simply not getting the results that you want? Here you’ll find 7 ways to improve your image that should work in no time at all. (more…)
Planning and executing strategies of all kinds are difficult in a small business. With limited resources and fewer employees on the payroll than many larger competitors, handling day-to-day issues can be troublesome. Management is often under tremendous pressure to handle aspects of the business that they’ve never been trained to. It’s not unusual to see small business owners take on several roles in order to keep things afloat.
In the age of social media and with the consistent growth of e-commerce, a comprehensive marketing plan has never been so important for small businesses to follow. A well placed social media ad or a quality content rollout can make all the difference in improving sales figures.
There is an abundance of resources and information available today. Even the smallest of start-ups are now executing high-level marketing campaigns and digital advertising. There is no longer a valid excuse for sub-par marketing.
If your small business needs an edge to gain an advantage over competitors, look to your marketing plan to find opportunities. Get up to date, organized, and prioritize flawless execution. With this in mind, here are four key tips to help make this a reality. (more…)
One of the hardest things about owning your own business is finding the time to run your business and market it at the same time. Whether you’re just getting started or you’ve been in business for years, it’s important you’re doing all that you can to market your business without letting the other aspects suffer. A great way to do that, of course, is to automate your marketing. From automating your emails to automating your social media posts, the more you’re setting to run without you, the better. With that in mind, here are some simple ways to automate your business’ marketing: (more…)
Would you say that your business is currently competitive? If you would, would you also say that there are ways you can improve how competitive you are right now? If the answer is no, then you’re lying to yourself because there is always something you can do to make your business better. In this article, we’re going to be looking at what your business needs to stay competitive, and this is going to be particularly important for those who think that they’re not currently at the level they should be.(more…)
Whether you’re a small business, large corporation or just an individual that has a following, building a stunning website is arguably one of the most important tasks that you should be handling. Unfortunately, most of us don’t truly understand what makes a good website. Some people consider great design to be a factor while others are more concerned with functionality. Others would even go as far to use black hat search engine optimization to get on the front page of a Google search, ignoring the potential risks of being blacklisted.
So how should we define what a good website is? How do we know if our website isn’t cutting it anymore and what should we do about it? In this article, we’ll be answering those questions by showing you ten reasons why your website might be struggling to catch viewers and convince them to return.(more…)
The size of the business doesn’t matter – marketing is the key to success, period. Without advertising, it’s impossible to generate leads and raise brand awareness, both of which increase sales and profits. Unfortunately, there are too many companies on the market right now, and that means marketing campaigns are diluted. They are too samey and unoriginal to stand out from the crowd and grab audiences’ attention. Your company can’t afford to be complacent and fade into the background, never to be seen again. It’s essential to make advertising great again by adding fun and enjoyment.
Below you’ll find the best methods to make this happen.
Rely On Videos
Video marketing has transformed into the leader of marketing content. No other tactic can boost conversion rates of 80% plus, and it’s down to the engaging nature of videos. Audiences love them because they’re interactive, which instantly makes them fun and easy to watch. Better yet, filters can take videos to a whole new level of fun. From a cartoon filter effect to an old-fashioned black and white background, changing the surroundings adds a different atmosphere that people will love. The tweak will definitely catch their eye and make your material more engaging as a result.
A casual tone has been the foundation of some of the most successful advertising campaigns of the last ten years. It’s because readers don’t want to be talked to as if they’re not part of the process; it’s patronizing. Instead, they like it when brands speak informally as if they were talking to a friend and cracking jokes. Not only is it funny, but the interaction is more natural and doesn’t come across as forced. An excellent tip is to imagine that you are speaking with buddies to find the perfect tone of voice. Then, go on social media (Twitter) and connect directly with your followers to build strong relationships.
What do you do at a party or event when you want to take things up a notch? You bring out the games! Marketing is no different because competitions are incredibly powerful ways to engage a broad range of people. A quiz, for instance, will bring out the competitive and curious sides of the participants, whereas a valuable prize will encourage people to enter on the off chance they win. Either way, the anticipation will be at fever pitch, making the game a memorable experience, and your brand too.
Keep It Simple
The urge to overcomplicate things is very tempting, but audiences have no time for complex jargon and reams of text. They are instant turn-offs. Therefore, you need to keep the message simple so that it stays on point. Once it ventures off-road, the odds of keeping their focus, and getting them to convert, are slim to zero. If the topic is complicated, try and use engaging cues, such as infographics. Graphs remind people of math class, which means they’re not sexy!
Do you want to make your advertising great again? You can with these top tips.
Web design services are there to support you in developing your presence online. Whether you need your first website, or need to seriously improve the one you have, a web design agency is the best way to get the job completed. However, they cannot do all the work, and it starts with you.(more…)
Is your business keeping up with the advancements in the internet and digital marketing? Whether your business has been established for decades or you only launched it recently, it’s important to understand how to promote your product or service in the modern world. People are turning to the internet more and more when they’re looking for the right businesses, and you could be missing out if you’re not promoting your company online. (more…)
There are so many solopreneurs who are giving it their all to try and set up their business. Some people go to extreme lengths to make sure that their business stays afloat, or just so that they have enough money to actually establish a business. We’re talking taking out massive loans, remortgaging the house, and using every bit of inheritance that they’ve ever achieved. That’s why most businesses start-up in the spare room of a home. It’s where the ideas get flowing, and the home can be used as storage for all of the items that are needed to run the business.
From products to flyers, the home becomes an organised dumping ground. However, as a super small startup working from a spare room in your home, how much should you be doing? How much time, money, and effort should you be putting into your business to make sure that it grows. Many people say they don’t feel like it’s a business at all because it’s not in rented office spaces. However, we’re going to explore how much effort you should be putting into your business, and where it could take it.(more…)
Entering the world of content creation at the moment is a pretty scary and overwhelming place. There are so many well established people out there and you feel like a tiny fish in a big pond. Luckily, there are things you can do to stand out online as a new blogger. If you want to become a successful creator you definitely need to consider these ideas and stick with them consistently. It may take some time to get your head around them, but soon enough you will feel ready to conquer the blogosphere!
A bad reputation? That’s not good for your business. It doesn’t matter whether the smear on your name is warranted or not, rumors have a lot to answer for, and your business can genuinely suffer because of bad news.
A big part of building your brand identity is in combating rumors and gossip, and for this, you need good PR. You can do so yourself, I talk all about it in The Ultimate Guide To PR & Free Publicity. But you may not be a high flying lawyer who requires the help of Elite Lawyer Management, but that doesn’t mean they can’t be valuable to you. You need to know that you have the best of the best because it’s the best that will help you to realign your brand identity and create a strategy that counts.
So, here are five signs that you need a new PR team working with you.