A bad reputation? That’s not good for your business. It doesn’t matter whether the smear on your name is warranted or not, rumors have a lot to answer for, and your business can genuinely suffer because of bad news.
A big part of building your brand identity is in combating rumors and gossip, and for this, you need good PR. You can do so yourself, I talk all about it in The Ultimate Guide To PR & Free Publicity. But you may not be a high flying lawyer who requires the help of Elite Lawyer Management, but that doesn’t mean they can’t be valuable to you. You need to know that you have the best of the best because it’s the best that will help you to realign your brand identity and create a strategy that counts.
So, here are five signs that you need a new PR team working with you.