It does not matter whether you run a financial services firm or you sell designer clothing, it is important to have an effective SEO strategy in place. If you are putting an effort into search engine optimization but you are not getting the results you expect, we can help you to understand the reasons why. (more…)
Having an online business is a dream for so many people. Once you are set up, and you’ve got a few sales in the bag, many people start to wonder what they can do to increase those sales. It is okay to sit back and see what happens, but for your business to really be a success, you have to put some work in. Below are some things that you can do to increase your online sales:
Ensure your website is easy to use
To encourage people to buy from your website it has to be easy to navigate and not too cluttered. You don’t want too much information on the browsing pages as it can become overwhelming for customers. Make sure that it looks professional, so that people can trust it and that it doesn’t have any mistakes. It should also be as easy as possible for the customer to reach the checkout and ensure you only ask for necessary information from them. A website that is out of date and difficult to navigate will put people off using it, and they will go elsewhere to find what they need.
If you want to make your business look more trustworthy and professional, get your stock photographed by professionals. If you sell clothes, an expert in fashion photography will be able to follow your brief and get the clothes looking exactly how you want them to look with the images fitting in with your brand. They will even be able to put the finishing touches to your images in post-production, which is difficult to do if you are not experienced.
Make use of social media
Most people use social media every day, so using social media for your business can lead to a big boost in your sales. It can help you to build a following and a relationship with your target audience that can increase their loyalty to your brand. You can do this through regular posts to your followers, showing them new products, or even posts about daily life in your business. There is also the chance to turn your posts into targeted ads for a small fee. This will help to expand your audience and bring you new customers.
Search Engine Optimization (SEO) can increase the amount of traffic to your website by making some changes to your website content so that it comes further up in the search engine results. This is something that you can do yourself, but you can get better results if you hire a specialist in SEO to optimize your website. The content on your website needs to be SEO friendly so that it is easy for the search engine to know what your content is about. Through the use of keywords and phrases, it will then be able to decide if your content is relevant enough for your website to appear further up on the results page. Increased traffic to your site means that you should get more customers, resulting in more online sales.
Many entrepreneurs imagine that all they need to do is a set up their business and wait for the customers to come rolling in. But in reality, this isn’t usually how it works. The chances are that if you’re a new business, your website will be buried under hundreds of other websites way down in Google’s search results. And given that less than one percent of users ever bother to search beyond page three, you won’t get found. (more…)
A lot of businesses will need to think about their online presence at some point in their marketing plan. Because although it isn’t the main part of the business, it can help to make your business a success. In such an online world, no one can find you if you’re not out there in cyberspace. So if you don’t have an online strategy in place, then it is really important that you get one. It can be the difference in your business that can make or break it.
It’s true that some companies like to keep their SEO efforts in-house. It gives them a sense of purpose as well as achievement. Although it’s commendable, you also know it’s flawed. After all, you don’t have the skill or experience that a quality marketing team has. Sure, you know the customers and their search terms, but it isn’t hard to pass on the info. What is hard is finding the perfect team to help you hit your targets. Picking a partner at random is never the best option because it leaves too much to chance. Instead, you want to ask the following questions and analyze the answers.
Today almost all businesses – around 95 percent of them to be exact – rely on the internet. Over the past 15 years or so, the internet has slowly but surely woven its way into the very fabric of the business industry, becoming an integral part of it. So if you’re running your own business – or are about to launch it – you need to understand how the internet can help you to make a success of your venture.
There are, of course, various ways that the internet can make launching and running a business easier. However, of all the ways that the internet can make running your business easier, there is one that is the most understood – search engine optimization. Business owners know that it’s a crucial part of content marketing that helps to grow their visibility in organic search engine results. However, what a lot of business owners don’t know is how to use SEO effectively.
With that in mind, below is a guide to the vital knowledge that all business owners should have of SEO. Whether you’re planning on doing your own SEO or want to hire a specialist like Octiv Digital to do it for you, it’s still a good idea to understand how SEO works, to ensure that your website is properly optimized for SEO. (more…)