So, you’ve set up your ecommerce store, found a reliable supplier to send you products to sell, and have thrown some money at online marketing – but your sales are still not as hot as you were hoping. And, despite much head scratching and contemplation, you can’t figure out why.
The truth is there could be a multitude of reasons, but in my experience, you are likely to be falling for one of the several common pitfalls of setting up an online store. If this situation sounds familiar, read on – I’m going to talk you through where you might be going wrong. (more…)