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You might have thought about incorporating video into your small business? If you haven’t already done so then it’s worth considering now as videos provide a great way to connect with your audience. That’s especially true if they want a different option than reading articles and still photos. To get you started, here are ways to promote your organization as part of your marketing strategy. (more…)
When broadcasting our content, it can be difficult to understand how the next step might best affect us. With YouTube, a new platform that still hasn’t finished its development, it can be hard to know just how and why your content or approach might be succeeding or failing. Of course, one of the markers of success is that of monetization. If your videos are earning enough views and you have enough of a subscriber count, you will start to get a portion of advertisement revenue among other things. This can be an extremely motivating time, because it suggest that your content is so good people wish to watch it and potentially pay for it. That’s as good a milestone as any.
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The standards and nuances of content marketing have changed a lot in recent years. If you’re not using video marketing as part of your promotional arsenal, then you’ve got a lot of catching up to do! Aside from the fact that all of your major competitors are probably already using video marketing, this is one of the most versatile and profitable marketing tools being leveraged today. If you’re still on the fence, here are some points that may win you over.
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You started a business. You want to be a successful entrepreneur. But are you well prepared? I’m not talking about the ‘I went to business school’ or ‘I ready every issue of Forbes’. (more…)