inspire & inform
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Whether you’re running a 9 to 5 business or operate around the clock, it’s important to get your beauty sleep. But how do you ensure that your business is safe and secure whilst you’re slumbering? Sleeping with one eye open shouldn’t be the solution – you need to be able to relax during downtime. Here are a few ways to keep your business safe and secure so that you can rest easily at night.
So, you’ve set up your ecommerce store, found a reliable supplier to send you products to sell, and have thrown some money at online marketing – but your sales are still not as hot as you were hoping. And, despite much head scratching and contemplation, you can’t figure out why.
The truth is there could be a multitude of reasons, but in my experience, you are likely to be falling for one of the several common pitfalls of setting up an online store. If this situation sounds familiar, read on – I’m going to talk you through where you might be going wrong. (more…)
At a certain point in your life, you need to think about how you’re going to stop renting and start buying. Renting, as you may have heard, is dead money. What this means is that you’re paying for something and in the long term, you’re not getting any benefit from it. You might also be spending extra money on the property that is ultimately going to benefit someone else.
For instance, you may have been renting a property for a few years. At a certain point, you might start to think about making improvements and completing renovations. This could ultimately end up costing you thousands and eventually you’ll move on. But, when you do, you won’t see the benefits of the money you put into the property. It’s the landlord who will benefit from your hard work and cash.
One side of business which nobody can easily ignore is marketing. Without a proper marketing focus, no business can expect to get very far at all. This is because marketing, put plainly, is how you promote the business so that more people are interested in it. This often seems like it should be a walk in the park, but in practice it can be something of a challenge, even for more experienced business owners. In this post, we are going to take a look at some of the ways that you can dramatically improve the power of your marketing today, with just a few simple changes in approach. If that sounds like something you could benefit from, then read on. (more…)