Business, blogging & Money

I didn’t start this Substack because I needed another platform. I have enough to do’s on my marketing plate! I started it because my nervous system couldn’t handle performing online anymore. To working misaligned.

For years, consistency meant pressure and visibility meant self-abandonment.
And “just showing up every day” slowly pulled me further away from myself. There is a different way and I’m claiming it in 2026.

This space is my way back. To writing instead of performing. To building in a way my body can actually sustain.

Everything below comes from that place.

When I started my Substack on a whim yesterday, I didn’t realize I’d be so excited. Not in the sense of ‘shiny new object’ but in a sense of finally feeling at home again.

After 10+ years of being lost in the world of social media. About building a marketing system that works against my own system. This abandonment of self was a lot, especially for someone who had been blogging for over a decade, was chronically ill (without a diagnosis for years) and was educated in marketing. Would this be my future from then on?

My nervous system hit its max and I’d often crash out. Meaning, I wouldn’t post on my Instagram account. I had built it to several tens of thousands of followers, but the more followers I gained, the more stress and pressure I felt.

My solution?

If I could just monetize my lifestyle I’d be happy.

I would feel at ease because all I would have to do is live my life.

So I became a digital nomad and traveled full-time.

For a while that was amazing. Especially because I could bring all my clients with me and I had an influencer agency abroad that would have much more possibilities to work with brands now that I was living on the other side of the world.

But after a few weeks as my savings got really drained, I must admit I’d enjoyed the backpacker party life meets working in cafes for eating out 3x a day a little too much.

Top that with the many tourist tours to explore the areas I did that cost over a hundred a day, I needed to get to work.

And the pressure started again.

Posts had to be perfect.

Captions had to be perfect.

Posts had to have a certain amount of likes (engagement, especially with paid posts). This gave me a lot of stress – did I post at the right time? The right nuance? Not too sales-y but selling the product?

I would be constantly creating content, when I got a coffee, when I got with friends. Nothing felt fun anymore, everything felt like work.

I did it and it didn’t feel right.

I could never enjoy the moment. I didn’t live in the moment anymore at all.

My nervous system got even more overloaded with stress, pressure, and a lack of rest. It was bad.

So let’s get back to my title.

Do this everyday for a year and you’ll be financially free in 365 days

This is a quote by Russell Brunson. Funnily enough, at that time I also was an affiliate for his company, Clickfunnels. But I found him to be one of the most annoying people on the internet because the product was really good but felt really spammy. Every click would open a new video or funnel sales page. He was ahead of his game.

So now, ten years later I learned about him again from my business coach. And his books are game changers.

And okay, I know you’re here to hear how you can become financially free. So I grabbed Russell Brunsons strategy and added the layer of my nervous system work to it, because it’s very important if you want to succeed.

And I feel like 2026 is the year I’ll also show it to you how I’m doing it. Because don’t do what I say, do as I do.

Do this everyday for a year

So all you have to do is publish daily?

Challenge accepted! But not just posting. You need to know the right framework. Random posting isn’t productive and even harmful.

Thanks for reading this post. If you’re accepting the challenge, please share the post to help me build my Substack as I’m brand new here! This post is public so feel free to share it.

It’s quality over quantity. So how do you do this?

If you ask me, a holistic therapist, it’s feeling safe in being seen. It’s feeling confident in your output. It’s working aligned with your system, soul and body. It’s feeling no pressure. It’s also very practical, how do you do this without losing quality but fitting the time in your already busy schedule?

I’ll help you. This is the same system I teach my high achieving, burned out business owners clients. It’s a unique combination of holistic & somatic work combined with business & marketing strategies.

It’s proven to work as long as you’re willing to do the work.

First one: create a daily routine to create safety in your body

You do this by doing daily nervous system work. Even if you don’t feel like you have a safety problem, it’s important to do this. As feeling unsafe will show up in ways you won’t immediately recognise as being unsafe. Over time it builds up until your system says: no more.

Second one: work aligned

Easier said than done. I would suggest (if I was someone else) that you pick one standard time a day to work on your project. This way, it’s easy to stay consistent and get things done, every single day.

But the thing is, often this doesn’t work, because life happens. So find a way that works for you. I personally have a hard time staying consistent because life happens, the luteal phase happens and I sometimes have to deal with chronic pain. So doing my best, is all I can do. Finding a way to work aligned with my system is all I can do. And I can’t guide you to your alignment, but I can help you with the framework. Consistency starts with the body, so see the first point I made.

I personally work in bursts. I think it’s a Projector thing. But also as a woman in tune with her cycle, it’s only natural to not be able to deliver 24/7, 30 days in a row. So what I do is I follow my inspiration and then I take aligned action. So usually I have a few posts scheduled, because I’m only inspired a few days out of the month. If I feel inspired, I know I have to drop everything or I’ll lose it (been there before!). I must admit it’s hard if you have a 9-5 and a business, but I know I’ll lose it if I don’t. So that’s why I always have my phone close to me when I shower, because that’s when my brain truly shuts off all worry and to do’s and activated its creative parts.

Find out what works for you and honour that (last part is very important and takes some practicing!).

Third one: strategy that feels aligned for you

We all heard the story of the influencer with 2.6 million followers that couldn’t even sell 36 shirts to her audience.

This was in 2019, so it’s not new, but it’s an important lesson to always make sure you have a strategy. And not just any strategy, an aligned strategy. This is why I don’t necessarily teach MY strategy to my clients, because while it feels aligned to me, it’s personal and you deserve a custom made marketing strategy that works for you. Having no strategy, just sharing bits of bobs of your life also won’t work. People will follow you for different reasons and will be too broad to sell to. Even lifestyle influencers should have a ‘niche’ if they want to successfully monetize.

I’m a big advocate to slow marketing and not following algorithms. It’s a losing game if you chase someone else’s speed and rules.

So figure out what works for you. Reverse engineer your buyer sequence. Start with what you sell, and map out the exact steps buyers follow. Then, come up with the level you want to step in with your content – do you wanna serve people that are orientating and looking for a solution or people that are already on a buyer level ready to purchase looking for the perfect solution? (I recommend the latter). Cater only for those, so don’t create content that will work on awareness, but create content that helps with buyer questions and focus on why your product and not your competition.

If you have the right strategy, it literally doesn’t matter which platform you pick.

Fourth: Pick the right platform

I now feel stronger than ever that writing is my jam. And guys, this is only day 2. It sounds optimistic but it really is. I can now see how misaligned creating videos is for me. I have so much inspiration, I literally explode. But as soon as I try to capture it in a video for TikTok, I’m misaligned. I’m happy when I actually get to filming. When I get my ideas out. But as soon as I need to edit the clips, captionize it (lol) or write the actual caption that goes along with the video, I freeze.

I have so many videos on my phone that are unedited but not suitable to be posted like this. Such a waste – this makes it so hard for me to be consistent.

While I’d always already write down my ideas on the go. This should have given me the hint that writing is my thing but, oh well…

So picking the right platform is very important. I picked podcasting for my first challenge of posting daily, and it was perfect for me. I did 90 days of daily posting then twice weekly because it was a lot of content I was pushing and I noticed that the audience I picked for this business, wasn’t exactly keen to buy, but very interested in listening. So I knew, if I’d continue to post daily I’d start to feel resentment, for putting in all the work with little to no return. So I had to pivot because it took all my joy. I’m good now, now I’m pivoted.

So pick your platform and audience wisely! This (of course) works much better if you already have a successful business and carved out your niche.

I just happen to try this out with a new business venture to take some big steps quickly.

And because I checked myself before I crashed and lost all my joy, I think it was very successful in taking quantum leaps!

Fifth: Make it your lifestyle (against my previous advice and experience)

So if you’ve read until here, you know that making it your lifestyle isn’t ideal. You’ll never feel well rested because everything can be monetized and used for work.

So what I mean here, is document, don’t create (excellent quote by GaryVee). I recommend you watch this video to learn more:

So how I’m bringing this to practice is sharing my holistic healing, up-leveling and business lessons as I go. Reflection is something I already need to do for my life and business, why not share it?

Think about what you can document and share, that will save you time creating.

Make it your lifestyle by adding a daily creation/publishing time slot into your day. Make it a priority. I prefer to do it first thing in the morning.

Sixth: Build in disappointment

Move slow. Build in disappointment if things don’t (immediately) go as expected. This is the test. The test that only winners will overcome. If you don’t get traction quick enough, keep going. You’ll most likely need a lot of holistic healing like limiting beliefs work and nervous system work. I offer a breakthrough digital NEI session, that takes max. 90 minutes and you don’t need to do anything but give me permission. I offer it via Whatsapp and it’s my best selling offer, because it doesn’t take any talking about your traumas or history but it helps you breakthrough your limits (and I do all the work energetically!).

Neuro Emotional Integration (NEI) is a holistic approach that helps individuals identify and overcome emotional roadblocks and limiting beliefs that may be affecting their lives. It combines techniques from psychology and energy medicine to restore balance and promote personal growth. I’ll share more on that later.

But doing the work in advance before disappointment hits is a must if you want this challenge to succeed to become financially free!

So how is this making you financially free?

The way I look at it and experienced it, it’s never a bad things to be visible. Opportunities will come your way. Your audience will most likely grow. You’ll build discipline that will spill through all the other areas of your life. You won’t immediately make more money. But it will open doors you never knew existed. You show up. And by doing so, your confidence will grow. You’ll get really good at something, instead of being medium at a lot of things. These are skills for life! So pick your platform, whether that’s audio, video or text and just start creating (read: documenting!). Finetune your audience and message and see how your life changed in just 365 days.

Come back to this post on January 4th 2027 to check-in?

Fall in love with your craft (all over again!) and accept the challenge in the comments!

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