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Competition is often the sign of a healthy and buoyant sector. The more businesses that can simultaneously and successfully exist within the same industry, the better the sector as a whole is doing. But how can you turn your competitor from your competition, into your most significant resource? Here are four ways that your business can benefit from the competition.
The biggest advantage of having a competitor is you can quickly analyze how successful their SEO is. Where are they ranking in the search engines, and why? Keyword competition analysis is a great way to do this, as you can explore the keywords that make a competitor website successful. However, as a novice, this might be quite daunting if you’re not sure where to start. Several market sectors already have industry SEO experts that specialize in keyword analysis for a particular business. A prime example of this is dental SEO agencies that analyze competitor websites in the field of dentistry and use it to benefit their client’s websites.
If you and a competitor target the same audience, but your competitor is making more money, they’re offering something different or better than your own business. But what are they offering? Having a competitor targeting the same market allows you to leverage information on what your audience preferences are. Reading reviews is a great way to find out what your customers prefer about a competitor business, and also helps you work out if there’s anything the competitor is lacking. You might find that they’re offering better products, services, or rates than some elements of your business, which is all useful intel for your development plans.
If you’re doing better than your competitors, you may have something that makes your business unique. If you’re not quite sure what this is, you may want to ask your customers if reading customer or competitor reviews isn’t giving you any clarity. Conduct a customer satisfaction questionnaire and roll it out to your clients to find out what they enjoy about your products or services. If you do glean insight on particular aspects where you stand out, make sure to enhance these and encapsulate them across all areas of your business.
Even in your personal life, motivation to succeed often comes from the desire to win or beat the competition. Having this in your work life may not necessarily be a bad thing, as you continuously have to adapt your business and ways of thinking to stand out from the competition. In all areas of your business, being motivated to beat a competitor’s quality of service and standard of products will help drive the satisfaction of your customers and the ultimate success of your business.
Competition is nothing to be afraid of. Instead, it can elevate your business to new heights and keep you focused on delivering a better service. Try these tips to benefit from your competition today, and you might be surprised by what you learn from them in the process.
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