Starting a business is one of the most exciting things that an individual can do during their lifetime. But, no matter how great their idea may be, if they don’t know how to create a successful brand that reflects their business in the best possible light, they will struggle to make a name for themselves and, in turn, give potential customers the very best chance of finding them.

Fortunately, there are many elements of a business that branding can be incorporated into in order to help a business showcase their identity and make an impact on their consumers. Let’s take a look at three of them now.

Packaging

One way that businesses can really showcase a bit of personality is through their packaging. Of course, packaging should first and foremost be sturdy and fit for purpose to get a product delivered safely to customers without any breakages, but it can also be a great way to promote your brand. You can make a statement with bold colors, a big space for your logo and even things like interesting shapes, caps and, depending on the product, things like dispensers and wands (using cosmetics as an example here).

Packaging also extends to the box, bag, etc., that you use to send the product in. This is another opportunity for you to show things like your logo, as well as give customers an enjoyable experience when they receive your product. For some products, unboxing videos on social media platforms like YouTube have become very popular, so businesses should take note of this and really think about the overall experience a customer could have with your product, and what you could put in place in order to achieve this. It could be a small thank you card (perhaps with a hashtag to use) with a promotional photo on it, a business card, or even a discount code for their next purchase to encourage them to shop with you again.

Social Media

As previously touched on above, social media can be a powerful tool when it comes to getting your name out there and really fostering the idea of who you are as a brand amongst your potential customers. Having accounts on the main platforms is always a good place to start, and you will need to make sure that you are posting consistently on all of these, as all offer the chance to connect with customers. You also need to make sure that the content you post on these platforms is going to connect with the audience you want it to and highlight the kind of identity that will resonate with them.

For example, the younger markets value a personal touch and want to feel like they connect with a brand on a deeper level before they would even consider making a purchase. Therefore, getting involved with the big trends in their demographic is of the utmost importance, so brands can show that they have something in common and foster that relationship. When it comes to social media, showing a willingness to interact personally with customers, whether that’s responding to feedback or comments on a post, also leaves a good impression and demonstrates that you care about making sure that customers have a positive experience with your brand.

Blogs and Podcasts

Social media is great for short, digestible snippets of content but, in reality, this only shows the surface level of a brand, and isn’t necessarily going to be the right way to reach your full client base. This is where blogs and podcasts come in. Both allow for much longer content, which means that people can get a more in-depth understanding of who you are as a business and what your vision is. Plus, they give you more chances to promote your business, products, as well as a little bit of your personality and help potential customers learn more about the face behind a product or service.

Blogs and podcasts also offer opportunities for collaboration between businesses and individuals. Whether that’s through a guest post (or series of posts) on a blog, or being a guest on a podcast, either in an interview-style setting or more informal conversation between two people sharing their experiences of business, life, and everything in between. Blogs and podcasts can be consumed as and when an individual would like to, making them as convenient as they are (hopefully) informative and entertaining. 

Final Thoughts

Not only does branding make a memorable impression on potential customers, it also gives them an idea of exactly what to expect if they were to come to you when they are next in need of your product or service. Crucially, it also is a way for businesses to distinguish themselves from their competitors and show people why they should buy from your business rather than another. 

The above points we have discussed are just some of the things that can make a successful brand, but there are many more out there that can also be helpful and ensure that, when a person needs what your business sells, your name is the first that comes into their head.

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