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Growing your online presence depends on a number of different factors. However, it mostly comes down to the way you market your business. The more platforms you’re on, the more likely you’re going to get noticed by different audiences. This leads to a more established presence on the internet and thus more customers and more sales. However, there are many different platforms for you to invest in. For example, you may want to consider social media marketing if you’re a hip and new business that wants to get noticed by a younger audience. If you’re aiming for a slightly older audience, then you may prefer traditional marketing or even email instead. In this post, we’ll be taking a look at how you can diversify your marketing in order to grow your online presence and get noticed by your target audience. Source: https://unsplash.com/photos/jrh5lAq-mIs (CC0) Taking advantage of analytics to understand your audience Analytics is incredibly important because it helps you understand your audience and how your business is performing. Data can come from a variety of sources, such as your chosen customer relationship management software or even your Google advertising campaigns. If you want to understand your audience, it’s essential that you rely on analytics to get an accurate representation of what your customers are thinking and how they act. It may be difficult to start using analytics and data to help improve your business. This is because a lot of data can seem completely unrelated to your business, or you might not understand how to use it to make better business decisions. You may want to consult a marketing expert if you need more assistance when it comes to taking advantage of analytics. Using different kinds of media to grow your presence There are many different kinds of media that you can use to grow your business. From video production to graphic design, there are many different forms of media that are used in advertising these days. It’s important to use a strategy that incorporates all of these different elements because it ensures that you can establish a strong presence on the internet. If you’re not already using multiple different kinds of media to form your promotional materials and marketing campaign, then you need to start trying different things. Think of ways to incorporate videos into your marketing strategies, such as creating tutorial videos on how to use your products and services. Balancing your content to build long-term growth It’s also important to balance your content if you want to build long-term growth. For example, you’ll want to have a mix of PPC marketing with organic growth through your website content. This is a great way to keep your business going during rough times because it ensures that you’re not too heavily reliant on one type of marketing. Our businesses go through a lot of up and down periods, so it’s a good idea to cover all of your bases by having a variety of marketing campaigns running. This also counts for running multiple marketing campaigns of different products and services to ensure that you get full coverage for everything that your business offers.