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As a blogger, your website is your whole business. And whether you work with brands on sponsored content and collaborations, or want to branch out to an online store as part of your site, you need to have it looking good and working well for your readers. All bloggers and small businesses are going to use their websites differently, but if you want to take your blog to the next level (in terms of the income that you can generate from it as a result), then you need to have a focus on your site of generating revenue from sales and visits, to generating leads. When you can leverage all of that to help you to create more sales, then you will definitely be onto a good thing that will help your site (and business), to grow.
The good news is that there are several ways that you can get more leads from your website to help with sales and revenue, without having to do a complete overhaul of your site. A few changes and tweaks and it can be a much more user-friendly tool, as well as a site that is going to generate more income. So here are some hacks and ways to help you to overhaul your site in simple ways, so that you can see an increase in leads, sales, and revenue.
Do you know how well your website is going to help to convert traffic at the moment? It may be a site that looks good, but is it a site that is designed to convert traffic to sales? Do you have things like a call to action or a way to keep them on your site for longer through blog posts or other content? So having a conversion audit can be a worthwhile practice, and it can have great results without having to spend a lot of money to have it done. When you’re almost starting from scratch with it all, it will give you a good base or foundation in which to build your site and leads from.
The great thing about your business being online is that there are so many things that you can track. You can check where people have found your site from, and where they click to when they’re on your site. You can then identify parts of the site that are essential ‘dead zones’ and then you can adjust your site accordingly. There is no point creating content or having part of the site that no one is looking at. You can also use tools to see how far down people are scrolling, which can be a great tool when you are assessing what your pages display. If people aren’t scrolling down far, then it shows that you need to be putting less content on each page to make it a more user-friendly experience, for example.
Knowing how far people are scrolling can also help you to see what call to actions are being clicked on. There is no point just putting them all over your site and then seeing which ones happen to work. You will get the best results when you have calculated the best place for them to be.
First thing is first, you need to be signed up to Google analytics for any website that you have. It can be such a useful tool in seeing who is viewing your site. And after all, the people that are viewing your site are going to be the ones that are becoming your customers, so it really does make a difference if you can know something about them. For example, you can see where your visitors are coming from. So are you putting in a lot of effort through Instagram, but get very little website clicks from there? Or are there places on social media that are better for you than others? Think about Pinterest, for example. While not technically a social site, it can be a great tool for bloggers and small businesses, especially if you have some content that is visual and answers questions that people have. Google analytics will be able to show you what is working best for you and where your content is coming from. It can change your marketing strategy if you know that Instagram isn’t getting people to view your site, for instance.
Likewise, if you have been trying hard to improve how search engines find you (SEO), you will be able to see if that is working, and what words people are looking for to find you. From there, you can see what has or hasn’t worked, and then adjust your SEO accordingly.
Driving traffic to your website is not a cheap thing to do. Even if it is just you working on getting visitors to your site, when you work out the man-hours, it can all add up and take a lot of your time. And for many websites visitors, they are not likely to come back for more. So before they click off, can you provide a way for them to come back for more? It makes the value of each person coming to your site much higher, and will make your time and effort more worthwhile.
You could provide a pop-up offer of a discount code if you have a shop, or even a personal discount code for somewhere if you are an affiliate (in exchange for joining your mailing list, for example). Things like this are great for increasing your conversion rate, even if it is only small to start with. So think about what kind of offer you could entice them with.
Have you seen any advantages to driving traffic and leads through your own site? It will differ from blogger to blogger, and from business to business. But making it part of your marketing plan and working on it regularly is going to help your revenue in the long term.