*This post may contain affiliate links, which means if you click through and make a purchase I may receive a commission at no cost to you. Please read my disclosure for more info.
When it comes to Pinterest marketing, it’s so much more than repinning photos from your blog.
You should create specific pins, that follow these rules for success, for Pinterest optimization.
Because once you do, no matter your traffic, you’ll see a spike in traffic AND reach so much more. If you’re a micro influencer, it’s no problem reaching thousands if not, millions (really) of people via Pinterest.
So time to step up your Pinterest game.
Start with scheduling your Pinterest here for free or grab a $15 credit here for a free paid month, to pin on times your audience is online, instead of manual pinning when your target audience isn’t online.
It’s okay to have multiple Pins that lead to the same post. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinners. Just make sure to add unique descriptions that are specific to each Pin—it’ll improve your SEO.
I usually create about 4 pins for every post – that speaks to different niches or people that the post can be relevant for. So when it’s a marketing post, I create a pin for bloggers, but also for entrepreneurs.
Make it your mission to A/B test pins, how do they perform? Which one works better? Do this for your best 3 articles, and take it from there.
If you want to upload multiple images to your blog post to test which works best, you can hide the images.
This way, they will appear when someone uses the Pinterest plugin – but they are hidden when they read the post. You need to change the editing mode from ‘visual’ to ‘html (Text in WordPress)’ and insert this code in front of the image code:
<div style=”display: none;”>
And if you don’t already have </div> after the image code, insert that too (so you don’t hide the next sentence or image).
This is what it looks like for this post in the code, to see the images, use the Chrome (or whatever browser you use) Pinterest plugin to pin the images.
Out of ideas to promote your content? Receive a free copy of Content Promotion Tools: The List 40 ways to promote your content.