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SEO is still highly relevant for bloggers and business owners alike, and to ignore it isn’t something I would recommend. I’m not suggesting it is the be all and end all, of course, but with a good, ongoing SEO campaign, you can expect to boost the number of quality visitors to your website by a significant amount.
But what makes a good SEO campaign? And what are the specific factors that the likes of Google are looking for? Read on to find out precisely what you need to do if you want to start getting better results for your online presence.
First of all, hiring the right company can give you all the experience, knowledge, and determination you need to start attracting hotter prospects. And it’s easy to see why when you consider there are many different sides to SEO. According to SEOClerks, reports, onsite SEO, onsite optimization, research, and much more besides are all on the SEO menu. If that leaves you out of breath, you are in good company, as there is so much ground to cover. And it’s the same principle for small business owners – who has time to ensure that all checks are in place for each specific tactic? Hand it over to a professional and reputable firm and you will reap the rewards.
Of course, not everyone is ready to hand over lots of money to a search agency. And if your budget is non-existent, the good news is that there is plenty to learn about SEO if you put aside the time. In fact, around 75% of SEO is technical, off-page stuff that is easy to learn if you know your way around WordPress or other content management platforms. The other 25%, however, requires a little more thought, which we are going to go into next.
Forget about rank tracking, and focus on delivering high quality content that drives traffic and increases conversions. Just because you rank in the number one position for your county doesn’t mean you do so nationwide, and focussing specifically on achieving high ranking – rather than quality traffic – will lead to some poor decision making. Don’t forget, the way people are searching these days is changing, too. For example, only 2.8% of all searches are one-worders – the rest are all long-tail. And even more alarmingly, over 96.5% of searches every month have less than 50 queries across the entire country. What this means is that you need to spend less time trying to get a number one spot, and more time producing high-value, quality content that attracts your target audience.
However, while obsessing over rankings isn’t ideal, you should embrace proper keyword research. There will be plenty of long-tail keywords offering a lot of opportunities, and using these key terms to inspire and generate high-quality content will get you more leads. Start paying attention to the words and phrases people use to get to your site, and create long-tail lists along the same lines. The result will be higher quality traffic, which, ultimately, leads to more sales and signups.
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