Month: May 2017

  • Why every entrepreneur needs a helping hand

    Why every entrepreneur needs a helping hand

    Becoming an entrepreneur usually comes with a lot of very romantic ideas. People imagine themselves being able to take total control of their own lives and work, no longer having to put up with following the orders of other people. Now, there’s a lot of truth to that. It’s an incredibly liberating experience being able to make your own rules and take charge of the way you work. Of course, it shouldn’t really come as much of a surprise that those benefits come with their own fair share of downsides. While working on your own might be incredibly freeing, it’s also a pretty daunting experience for a lot of people.

    After all, while you might not have anyone to answer to, that means that you also have no one to lean on when things start to get difficult. As the old saying goes, “no man is an island.” Man or woman, there’s very little that you can do in life, and especially in business, without the help of other people. But don’t worry, there is always help out there for those who need it. Here are some ways in which even the most independent entrepreneur might want to reach out and ask for help. (more…)

  • Are you ready to freelance?

    Are you ready to freelance?

    Freelancing is growing more popular than ever. 34% of all workers in the country are freelancers. It’s a jump that affords for more flexible working conditions, greater self-determination and a bigger slice of the pie. But it’s not a jump to be taken lightly. Are you ready to take the plunge? Are you ready to freelance?

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  • SEO for vloggers and professional instagrammers

    SEO for vloggers and professional instagrammers

    It’s true that some companies like to keep their SEO efforts in-house. It gives them a sense of purpose as well as achievement. Although it’s commendable, you also know it’s flawed. After all, you don’t have the skill or experience that a quality marketing team has. Sure, you know the customers and their search terms, but it isn’t hard to pass on the info. What is hard is finding the perfect team to help you hit your targets. Picking a partner at random is never the best option because it leaves too much to chance. Instead, you want to ask the following questions and analyze the answers.

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  • The digital business essentials every business needs

    The digital business essentials every business needs

    The business environment is changing. Years ago, a shop and a cash register would be enough. But today’s, that just can’t cut it – especially when you operate online. When you run your own business, you might feel as if you have to be ahead of the curve constantly, and in some circumstances, you will. But that doesn’t mean you can make your life a little easier. When you operate online, it’s so much easier to take a small step back. If you’re looking to improve your businesses efficiency, these are the digital essentials you need to know about.

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  • How to effectively run a business from home

    How to effectively run a business from home

    Nowadays, running a business from home is not exactly a unique proposition. Not anymore anyway! The advent of the internet and digital ages, as well as advances in digital tech and the power of cloud computing have made a lot possible for us in business. This means that more and more people than ever before can full-fill their dream of running a business from their own home. This can be a dream, or it can be a nightmare – it depends on how well you can work from home, how productive you can be, if you can tell yourself that enough is enough and if you can avoid distractions. (more…)

  • Balancing micro-management and macro-management in your new startup

    Balancing micro-management and macro-management in your new startup

    We’ve all worked in an office where the boss was either constantly nagging us and looking over our shoulders, or completely neglected their employees and focused too much on the bigger picture. But now that you’re thinking of, or already own a business, it can be easy to see why your former employer would go to such extremes to either ensure everything in their business was running correctly. However, striking a balance is something that can be extremely difficult and the remedy depends on what type of business you run, the office culture you have and also the type of staff you lead. (more…)

  • Where you should be focusing marketing attention

    Marketing pressure: Where you should be focusing marketing attention

     

    Running a business is tough, there is no hiding that fact. There are always things you need to be thinking about or considering and very little hours in the day to complete every task. Sometimes you have to prioritise your day, which is why your marketing strategies can be a huge pressure on you to fulfill. There is so much to think about and plenty of options you could be undertaking to get the word out about your business, product or service.

    There is mailing, sponsoring events and let’s not forget your digital presence. It can all be a little too overwhelming when you have everything else to be handling. But the truth be told, marketing is one of the ways you get the leads for your business, which ultimately turn into the sales. With that in mind, I thought it would be worth sharing with you some of the areas you can focus your attention and other opportunities that could take away the pressure altogether.

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  • 5 Simple Steps To Keep Your Business Legally Tight

    5 Simple Steps To Keep Your Business Legally Tight

    Business law can be confusing. There are so many legal requirements that it can become all too easy to break a law without realizing simply by not knowing about a certain license or making an accountancy error. On top of this, lawsuits against businesses are becoming increasingly more common. That said, you needn’t have to study a law degree just to cope. Keeping your business legally tight can be simple so long as you take these steps.   (more…)

  • Why You Need To Move Your Business To The Cloud

    Why You Need To Move Your Business To The Cloud

     

    Many iPhone owners curse the elusive ‘cloud.’. It seems to pop up, move things, and cause a few too many disruptions. For the most part, our frustration with the thing is user error – we don’t understand it, so we get mad. But, if you take the time to understand how the cloud works, it has amazing business benefits. The good news is, it’s not hard to find advice. Sites like mashable.com can teach you everything you need to know. If you’re not convinced cloud surfing is for you, here’s a list of the main benefits to move your business to the cloud.

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  • Your Startup Won't Succeed If It Doesn't Get These 6 Things Right

    If your startup doesn’t get these 6 things right, It won’t succeed

    As we all know, most startups fail, and they fail badly. That might sound negative, but the truth isn’t always nice, and many people don’t want to hear it. However, burying your head in the sand, especially when it comes to running a business, is never a very good idea. You will not be able to escape your problem for long if you simply choose to ignore them. Here are 6 things that you really need to get right if you want your startup to have any chance of succeeding. (more…)