Home » Marketing » Why using email marketing is the only way to grow your online income

Today I wanted to introduce you one of the three big investments I did for my biz, Convertkit and why it’s important you’d look into it too! Let’s get started with your email marketing strategy because it’s the only way to grow your online income in this day and age. (And you know what – it’s totally free!)

Convertkit is all about email marketing for professional influencers and creators like bloggers. And I hope, that’s what you are or what you’d like to become.

Also read: automate your PR strategy with Convertkit and Mailchimp vs Convertkit which works best if you want to use email marketing to make money

Email marketing for professional creators

Unfortunately, I haven’t published my ‘blog predictions’ in a while, but I can tell you, the blogosphere is gonna change! Influencing of all sorts is taking over. And I believe that email marketing – just sending newsletters to your peeps – will be one of the most important aspects out there. I mean, I never really read social media updates from friends, but every once and a while I do go inbox zero, which means, I’ll read your newsletter too! So if you’re selling something I need to see and buy, email marketing is your word. So try to invest in it, starting with Convertkit. You can get started for free if you use the following link to set everything up and ‘collect subscribers’ before you commit to paying a monthly subscription.

No time, ad blockers and stuff

Everybody is busy, and with the rise of ad blockers and a number of new social media networks (and creators!), it’s getting harder earning all your money as a blogger with ads (display or content) or as an influencer with collaborations.

So what’s next? We talk about it in Blogging Wave, but the key is: building a great following (I’d recommend not on social media!) and creating stuff just for them. And the great invention called ‘automations’ makes it possible to write things once, and have it all send out automatically afterward… this is such a gain of time for other stuff!! I love it.

Email Sequences

Convertkit makes it really easy setting up email sequences, and that’s also the main reason why I got Convertkit. I’ve been working on my new course/project, and automatic email sequences are a big part of my strategy. For example: when you sign up for my free e-mail course ‘ A Media Kit That Sells‘, you’ll receive the course in your inbox, send with Convertkit.

In Convertkit it’s possible to give subscribers certain tags. In reality, this means you can create different subscribe forms and keep track of which subscriber comes where from. This is not all, if you send a newsletter you can track who clicked on what link  (!!). This is perfect for leads & serving your subscribers what they love.

Pay for what you get

And last but not least, you pay for the number of email subscribers you have but you can always create a free account and use only the basic ‘newsletter’ tool to collect subscribers and send out newsletters. Upgrade whenever you’re ready.

So you start for free $0! Once you’re ready to make the investment, it’s up to 1000 subscribers $29 per month. You pay as you grow, something I can really appreciate.

Read more about Convertkit’s features here.

Other options

If you’re a blogger with a membership site or online courses check out this great option, that’s priced the same as Teachable and Convertkit, but combines email marketing with a membership site and online courses all in one site, for just less than $40 a month (and unlimited subscribers!). 

If you’re looking for something cheaper or if you’re not a blogger but a business, check out this or this great solution that I’ve also personally used before, that both work great with CRM’s, an affiliate program to sell more of your products and more than 10.000 subscribers. 

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