Marketing is a field that changes so quickly that it can sometimes seem hard to keep up. Defined, digital marketing is the use of digital platforms for brand communication, such as websites and social media. If you use social media, you’re probably familiar with the advertisements that appear in your feed—this is digital marketing. Traditional marketing, on the other hand, uses old-fashioned methods like billboards and print ads. Consider television commercials and other ways companies would attempt to be seen by as many people as possible. Traditional marketing used to be pretty much the sole method of marketing until the internet was developed in the 1990s. After all, conventional marketing does not imply that it is outdated. With the ever-increasing desire to leave the digital world, traditional marketing continues to play a vital role in people’s lives.
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