Running a business can be a very expensive endeavor; there can be many start-up costs, and then there’s the cost of actually running the business, which is endless. There are always decisions to be made, bills to be paid, and you have to keep your business moving forward. There are, however, loads of free tools you can use to help your business, too, though, so are you making the most of them? 

Google Search Console

Google Search Console is a free service offered by Google to help you monitor, maintain, and troubleshoot your website’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but the Search Console helps you understand and improve how Google sees your site.

Google Search Console will fix indexing problems and request re-indexing of new or updated content, with it you can view Google Search traffic data for your site: how often your site appears in Google Search, which search queries will show your site and how often searchers click through for those queries. You will also receive alerts when Google encounters indexing, spam, or other issues on your site and find out which sites link to your website. If you have a website (which, if you have a business, you really should), then you should be using Search Console.

Wix Website Builder

If you don’t yet have a website, then as mentioned, you really should so get yourself down to this free website builder called Wix. It gives you a free account and can help you create a full-featured, mobile-friendly website that won’t break your budget. 

Wrike Project Management 

The free version of Wrike’s project management tool supports up to five users, an unlimited number of collaborators, and gives you 2GB of free storage. It allows you to manage tasks, share files, and monitor your group’s activities in a real-time feed. video conferencing 

If you need to connect with clients, prospects, and remote workers, then you will want a reliable video conferencing solution. has a free plan which allows you to have up to 10 video participants, you can share screens, and it also supports up to five video feeds.

Deputy Human Resources Management

Deputy is a human resource (HR) management tool which allows you to make company announcements, schedule employee shifts, and manages tasks, all within one, user-friendly, easy-to-use tool. 

Wave Accounting Software

To help you balance those books, use Wave Accounting, which offers a free version. It not only gives you accounting and reports functionality, but Wave also allows you to create and scan invoices and scan receipts directly into the system too.

HootSuite Social Media Listening

Hootsuite is a free and easy-to-use dashboard that lets you stay up-to-date with what your customers are saying can be very useful for any business. HootSuite’s free version allows you to manage a number of different social networks – either on the same platform or on various different ones. You can schedule posts all from one place and then interact with your followers without having to log in to each separate social media account. Hootsuite also allows you to track how many followers you have on each of your social accounts, and you can monitor which posts generate the most engagement and likes, which means you can ensure that you are putting up content that your audience wants to see more of. 

MailChimp Email Marketing

MailChimp is a very popular email marketing platform and for a good reason. For a small business that sends less than 12,000 email messages per month to less than 2,000 subscribers, then MaillChimp’s Forever Free plan is ideal. Not only does it let you send these emails for free but it also lets you use its built-in signup forms which will help you to gather subscribers from across the internet, it features a drag-and-drop designer and email templates which can help you to create the perfect email, and it also lets you check open rates and compare them to the average company in your industry – very useful indeed.

SurveyGizmo Online Survey Software 

It’s always a good idea to know what your customers are thinking, how they’re feeling, or simply to know more about them so that you can target them better. SurveyGizmo’s free plan has no limits on the number of surveys, questions, or responses you manage, which is great. It also gives you access to 25 different question types, data visualization tools, and you’ll never have to provide any information either.

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