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There are so many solopreneurs who are giving it their all to try and set up their business. Some people go to extreme lengths to make sure that their business stays afloat, or just so that they have enough money to actually establish a business. We’re talking taking out massive loans, remortgaging the house, and using every bit of inheritance that they’ve ever achieved. That’s why most businesses start-up in the spare room of a home. It’s where the ideas get flowing, and the home can be used as storage for all of the items that are needed to run the business.
From products to flyers, the home becomes an organised dumping ground. However, as a super small startup working from a spare room in your home, how much should you be doing? How much time, money, and effort should you be putting into your business to make sure that it grows. Many people say they don’t feel like it’s a business at all because it’s not in rented office spaces. However, we’re going to explore how much effort you should be putting into your business, and where it could take it.
The vision that you have is going to determine how far your business actually goes. If you don’t have the vision to create this massive company with employees working for you, then there’s no need to put pressure on your business, and yourself, to grow. You don’t want to plummet yourself into debt over a business that you only ever want to be small scale. So in turn, the effort that you have to put in to maintain your business will be minimal. However, if you do want this big business that’s set to take over the world, you’re going to have to put in so much time and effort to make sure that your business grows. You’ll be in the office until all hours of the morning, but in the end, the hard work will pay off. If it doesn’t for the business idea you have, find a new one. Never give up because you fall at the first hurdle.
If there is one thing that you should be putting constant time and effort into, it’s the promotion and marketing of your business. There is no way that you’re going to be able to grow a business in the crowded market that we have today unless you’re promoting your business more than anyone else is. But, we also understand that you’re not going to have a big budget. Use product labeling equipment to print your brand on the products that you’re selling for a start! Your brand has to be on everything you’re going to sell if you want to promote it. Then, you should spend your days interacting with social media and understanding the algorithms and get out in the public to promote your business. Hand out flyers, set up a pop-up stand, and just get your business out into the public. Sitting on social media alone isn’t going to do anything.
Sometimes the idea that you have is just not going to take off, but many entrepreneurs have to go through bad ideas before they find the good. If your business is losing money and really not taking off, turn to a new idea.