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Social media is a crucial component for many businesses today. You might use social media accounts for your business to advertise products and even make sales. You might share content from your website and other relevant information. You might use it to engage with your audience and reach a wider market. Your social media accounts might be used primarily to pass on information and to communicate. Some companies even use their social media feeds to have some fun, and to show the people behind the business. There’s certainly no right way to do it, and what works for one company might not for yours.
But, however you do it, it can be complicated, time-consuming, and frustrating. Social media is a wonderful thing, but you have to be careful. You need to watch what you say, as it’s very easy to offend someone and go viral for the wrong reasons. It can feel as though updating your accounts takes up all of your time and like you can’t please everyone. You might also feel like you need to be online all of the time, to communicate when people need you. So, how do you make things less complicated? Giving you a chance to get your social media strategy right, without it taking over other areas of your business, or eating into time that is better spent elsewhere.
There are countless social media platforms out there. All targeting different audiences, being primarily used by different demographics for various reasons. These platforms all offer different things, as well as a lot of the same things. If you tried to have a presence on all of them, you would never have the time to do anything else. So, don’t. Think about your target audience and where they are likely to spend their time online. Use social media listening to monitor your users and the data. Then, make a decision. Where is your time best spent? What social media platforms is it worth making an effort on? You can always experiment on different sites, using analytics to see what works before deciding where to commit. But, when you do commit, forget the others.
Social media scheduling tools can save you time, help you to be online more than you actually are, improve engagement, and help you to increase business productivity. Alternatively, you could hire a social media manager to take care of it all for you, freeing up your time to spend elsewhere.
Social media is addictive. It’s why it’s great for business. But, let it take up too much of your time, and it’s bad for business. Using tools can help, but it’s still easy to feel like you need to do more or to get carried away with your accounts. Commit to how much time you want to spend on your social media campaigns and force yourself to stick to it.
Often the best social media campaigns are the simple ones. Your customers want to engage with real people. They want to learn more about you, and they want to feel as though you are listening to them. You don’t need massive campaigns with huge budgets to do this. Keep things simple. You’ll save time and gain customer trust and loyalty.