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All businesses rely on first impressions. Customers have so many choices available to them that your business needs to grab their attention the very first time and keep it. That is why today we want to share with you our top tips around how to ensure your business makes the right first impression.
Your team are often the first people that your customers encounter so you need to be confident that they will be making the right impression.
Staff that are unreliable, unfriendly and untrained will instantly put customers off and they are unlikely to return. Even worse, it seems to be human nature that people are quick to share tales of poor experiences and services over great experiences, so your reputation will take a hit as word spreads and spreads quickly.
Your team needs to receive effective training so that they can work efficiently and confidently, enabling them to deliver excellent service to your customers. Show them that they are appreciated and valued and provide them with a comfortable working environment so that they are motivated and engaged. This will all translate into them performing their roles to the very best of their abilities and doing your business proud.
If your business has a physical high street presence, then you need to ensure that you invest in your frontage.
Whether you need to get cafe blinds or stylish signage, it is worth taking the time to shop around to ensure that you can get the best products for your money. Your business frontage creates a first, and often lasting, impression to prospective customers so you do want to cultivate the right look.
If your business is wholly online then this will be a critical point for you, though this is relevant for every single business. People will either stumble across you online or they will hear of you and go straight onto their phones and look you up. In either case, your website must make the right first impression.
Your website is an opportunity for you to showcase all that you offer. You can share your business’ values, a little about yourself and your skills and motivation, and of course how people can get in touch with you or find you.
If web design is beyond your area of expertise, then you could use a website builder or hire an expert to carry out the work for you.
Many people will first encounter your business on social media. Someone that they follow might share your content or interact with you so that your content pops up in their feed. This is a chance to reach out to new people and create a great impression.
When you are chatting and sharing on social media, always remain professional and friendly. Social media is an opportunity to share what you can do for people and the services and products that you offer. It is also your chance to share what sets your business apart from others in your industry by sharing engaging, informative and interesting content.
Out of ideas to promote your content? Receive a free copy of Content Promotion Tools: The List 40 ways to promote your content.