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Whether you haven’t started marketing your new business or have been trying to get sales without any luck, getting your first real customer is a key milestone for every e-commerce entrepreneur.
With literally hundreds of channels and tactics and different ways to promote your business, it can be hard to sift through them all to find the ones that make the most sense for your unique business.
So here’s a challenge: For 30 days, spend some time working through this list of list of high-impact marketing strategies, trying the ones that relate to your business and getting comfortable with the idea of trying and failing on your way to your first sale.
There’s no one-size-fits-all approach to this. Exploring, trying, failing, and improving is the only way to find out what works for you. So get your store out there, because it’s the only way to grow!
Like I always say: promote, promote, promote! There are various ways to promote your content, like PR and free publicity (free!), influencer marketing (paid), social media (free) and your network (free). A lot of my resources help you promote your business or blog better, like my free course Your Network Is Your Net Worth, my free course A Media Kit That Sells, my PR & Free Publicity course Master the Media and my (low budget) course $5k in 21-days.
But don’t forget to get your traffic up in other ways too, the 30 Day First Sale Challenge Checklist by Shopify can help you. They’ve organized some of the most widely applicable ecommerce marketing tactics into a checklist you can use to focus your efforts, along with beginner-friendly resources to learn how to execute them. I really liked the list and wanted to share it with you because it’s free!
Start with free, easy traffic sources to get warmed up, before moving on to more highly targeted marketing that might require you to invest some more time and money. If a tactic doesn’t apply to what you’re selling, skip it. If you’re selling computer keyboards, for example, Pinterest ads probably won’t be your first pick. Be sure to set up Google Analytics in advance and keep a close eye on your traffic as you try each marketing tactic. With that said, get ready to spend the next 30 days failing fast on your way to your first sale. Download your free checklist here, and I hope to see you soon in one of my (free) courses too!