It does not matter whether you run a financial services firm or you sell designer clothing, it is important to have an effective SEO strategy in place. If you are putting an effort into search engine optimization but you are not getting the results you expect, we can help you to understand the reasons why.
Poor load times
Many people assume that SEO is only about keywords and building links. However, this is not the case. The user experience your website provides makes a big difference as well. If your website is slow to load, it is going to result in a lot of users getting frustrated. They may well leave your website and go somewhere else. This is going to cause your bounce rate to increase, and this is something that Google is going to look at when it comes to ranking your website.
Being lured by black hat techniques
Black hat techniques refer to the use of tactics that go against the terms and conditions Google and other search engines have put in place. The most common example of a black hat technique would be keyword stuffing, yet there are many others. Including white text on your website so that you have “hidden” keywords incorporated into your site is another example. These techniques may promise fast results but they will ultimately result in your business website being penalized by Google, which can be very hard to recover from.
Not putting mobile-first
One of the difficulties with online marketing is the fact that the landscape is changing all of the time. This is something that we have noticed over the past few years as a consequence of the growing dominance of the mobile Internet. Now, smartphones are used to access the Internet more frequently than desktop computers are, and there is no reason to think that this trend is going to reverse. It is only going to get more and more significant. This is why you need to look for mobile advertising companies who are going to be able to ensure that your SEO is strategy is optimized for mobile use.
Limited technical SEO tools or knowledge
There are a lot of people that try to do so search engine optimization yet they do not have the required knowledge. In such a circumstance, it is always better to use the assistance of professionals who know what it takes to get your business more exposure in an authentic and sustainable manner.
Not understanding the backlink process
Finally, you need to make sure that you are generating backlinks in a natural manner. It is not just about getting as many backlinks as possible. It is much more important to make sure that these links are relevant and come from high-quality sites.
Stop getting SEO wrong, and start getting it right by correcting any errors you may have noticed. If you have noticed any of the errors that have been talked about above, there is no need to panic, but you do need to make some changes.