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Today almost all businesses – around 95 percent of them to be exact – rely on the internet. Over the past 15 years or so, the internet has slowly but surely woven its way into the very fabric of the business industry, becoming an integral part of it. So if you’re running your own business – or are about to launch it – you need to understand how the internet can help you to make a success of your venture.
There are, of course, various ways that the internet can make launching and running a business easier. However, of all the ways that the internet can make running your business easier, there is one that is the most understood – search engine optimization. Business owners know that it’s a crucial part of content marketing that helps to grow their visibility in organic search engine results. However, what a lot of business owners don’t know is how to use SEO effectively.
With that in mind, below is a guide to the vital knowledge that all business owners should have of SEO. Whether you’re planning on doing your own SEO or want to hire a specialist like Octiv Digital to do it for you, it’s still a good idea to understand how SEO works, to ensure that your website is properly optimized for SEO.
The first thing that you need to know as a business owner is that there are many aspects to SEO. The short explanation as to what SEO is, is that it’s the combination of strategies, techniques, and tactics used to increase the amount of visitors of your website (or blog) is getting. Good SEO will allow your website and content to be promoted to the top of search engine results pages, meaning that you will get more pageviews and much higher levels of traffic.
When it comes to getting your website or blog posts to rank higher in search engines, keywords are crucial. However, a mistake that a lot of startups make is thinking that it’s just a case of using the same keywords as their competitors. The truth is that using the same keywords that larger and more established companies use won’t give you much traction. Instead, what you need to do is use keyword research tools to find gaps in the market and use unique keywords. This should help your site to rank higher in search engines like Google.
A word to the wise when it comes to keywords, as ‘The Return of SEO Penguin Infographic’ article will tell you, stuffing too many keywords into your content is a bad idea, as this will negatively impact your ranking. One of the things that Google Penguin looks out for is the use of spam tactics, such as filling a site with an excessive amount of keywords.
The more regularly you upload content, the better. When it comes to SEO, the more often optimized content is uploaded, the higher the site will rank. As long as each post is over 300 words, that is. Each post should also have well thought out internal linking incorporated into it.
So there you have it, everything that you need to know about SEO and your business.