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Google is constantly changing its algorithm (about 500 small updates times a year!) for a more improved experience and to beat the spammers.
That’s no news for most of us, but did you know that with its recent update it’s more likely that PR is gonna be more and more important. If you want to learn more about PR, free publicity and how to get your business in the press, head over to The Ultimate Guide To PR & Free Publicity.
Staying on top of the Google game is important for every marketer, publicist, online business owners or blogger. And PR and content marketing will be more and more important. And that’s a very, very good thing because it will stop spammers and grow authentic businesses.
Of course, spammers will always find their way up to the first page, but with this, it’s hurting the journalist’s integrity, and I don’t think a journalist that takes its career serious would work with SEO spammers.
Real, authentic articles will rule the first page and the top. Which means SEO is out, and PR is in.
Google has won. How awesome?
That’s good news for journalists, websites and PR agencies [follow my PR course Master the media: press coverage NOW here].
But also for authentic businesses, that love to grow with cool features instead of spending a lot of money on a shifty SEO company. I do recommend learning about SEO if you don’t know what it is or how to use it because it’s still equally important as Content Marketing but just don’t use it the spammy way.
This year you should focus on Public Relations and Media Relations.
PR professionals are known to innovate and change the way they work as soon as it’s needed. We’ve seen it before with the shift from magazines to online and influencers.
How long this helps you rank better? Nobody knows. Google’s fight against SEO companies has been a long battle already, and if they want to play it dirty, they’ll only show sponsored content on the top.
Want to read more about PR and free publicity? Check out:
What is PR? And how can Free Publicity or PR help me grow my business or blog?
Create a buzz around your business
Introvert? This is the best way to feel less awkward promoting your business
8 reasons to fall in love with Free Publicity as your #1 business promotion tool
How to promote your business or blog better
The Complete Guide to: making money blogging when you have a small following
3 signs you’re sabotaging your Social, Marketing and PR strategy
How to use Convertkit as a PR tool to automate the heck out of your PR strategy
The ultimate guide to doing your own PR
Thought you should know this: common PR myths that are NOT true
Will Google become 100% sponsored content in the future? Who knows, but for now, just focus on your own PR and Content Marketing efforts to stand out and rank high. And I’m happy to help you with this process.