TikTok, the video platform that has taken over much of the world (and probably your life too, like mine), is one of the most popular social networks out there. With more than 1 billion monthly active users and counting, TikTok has become a household name for many people. While TikTok may not be on your radar as an SEO tool, it actually can be very helpful in promoting your website or brand. You can follow me here, I finally took the jump to start an open TikTok for my business! And I recently noticed that I, myself, don’t Google anymore but I TikTok. So it’s time to use that in our advantage for our businesses! Here’s how to use TikTok for SEO:
Why you should be on Tiktok
TikTok is the new search engine. If you aren’t already familiar with it, TikTok is a social media platform that allows users to create short videos.
While many people have heard of TikTok, not many know how to use it for SEO purposes. However, using TikTok for SEO does make sense—it’s one of the most popular apps on earth (and certainly the most popular site among young people), so it’s worth exploring.
TikTok is similar to Instagram and YouTube but different in various ways
TikTok is a video app that allows users to create their own content and share it with the world. It’s similar to Instagram and YouTube in that users can post videos of themselves doing interesting things, but there are a few key differences:
The videos are limited to 15, 30, 60 seconds (or now even up to 10 minutes for some). You can upload your own video, or use one of TikTok’s in-app filters and musical tracks.
TikTok is a powerful search engine that allows content creators from around the world to share their talent with the rest of us! Not only will we see great new material every day, but they also give us an opportunity to find out more about these talented individuals and follow them on other social media channels!
And finally, TikTok has an algorithm that determines what content will appear in the “For You” feed based on your interests and preferences – so don’t forget to check out all their categories if you want something specific! A great thing about the TikTok algorithm is that you can ‘dislike’ content, so you’ll see less like that. Which makes TikTok so addictive because it’s so accurate!
The best way to use TikTok for SEO is with a strategy, research and tests.
TikTok ranks videos differently than other social media sites like Facebook, Instagram, or Twitter. This means that if you have a strategy for one platform it may not work the same way on TikTok. You also need to know what kinds of content is popular on TikTok so that your video can be successful there as well. Keep an eye on trends, hop on them to grow your following. To get started on Tiktok, you should first create an account. If you don’t already have an account, sign up via this link.
TikTok is the new search engine, so write a script before you shoot your video
When you’re creating a video, it’s important to have a script. When you create the script for your video, you need to keep in mind that TikTok videos are short and don’t allow for much audience engagement. You also want to make sure that your audience understands what the message of your video is within 30 seconds or less.
As far as what goes into a script, it depends on what type of content you’re creating—but there are some general guidelines that apply across different types of content:
- Start with an introduction (e.g., “Hey guys! I’m here today to share my tips on how we can use Instagram for SEO.”).
- Provide an explanation of the topic (e.g., “Instagram is one of the best ways we can use social media right now.”).
- Share some statistics that back up your claims (e.g., “In 2019 alone, Instagram will grow by 50%!”).
- Make sure you’re using trending sounds
- Make sure you follow trends
- Make sure you use the TEXT option, utilise the caption and the cover for SEO purposes.
Use popular hashtags and create your own
Using popular hashtags can increase your views, but using your own hashtags can increase your engagement. That’s because when you use a hashtag that’s popular on TikTok, it may garner you more views and likes for the first few hours or days after posting—but once other users start using it too, their posts will get buried under yours.
To avoid this problem, use unique hashtags (ones that don’t already exist) in addition to common ones. Make sure you know the rules of the platform before creating any kind of hashtag though; if you violate them and try to post something inappropriate with an existing one, they might remove your post entirely!
Test, measure, and iterate with shorter videos
When you’re ready to start creating videos, we recommend these three steps:
- Test and measure. Use a small group of users (e.g., friends or family) to get feedback on what resonates with them while testing out different ideas. This will help you identify what works and doesn’t work in terms of content without having to go through the whole process of creating a video before making any changes.
- Iterate quickly based on that feedback, but don’t overthink it—the goal is just to find something that works! If one approach isn’t working for you after several weeks or more, try something else; there’s no need to stick with one specific strategy forever if it isn’t working for your brand or audience at this point in time.
- Keep track of the hashtags and SEO keywords, and combine them with the analytics to see what works.
Share videos on other platforms
Now that you’ve mastered the basics of TikTok and are ready to ramp up your presence, it’s time to get serious. If you want to use TikTok for SEO, then there’s one thing above all else you need: links. Links are how search engines decide which website is most relevant for a particular search term or phrase. So if you want more people searching for your business on Google, Facebook or Bing (or whatever platform/s) and coming across it in their search results–you gotta have links!
Conclusion on how to use tiktokt for SEO
I hope you found this article helpful in understanding how to optimize your TikTok for SEO. As you can see, it’s not as easy as simply posting a video on the platform and hoping for the best. You need to consider your audience and content carefully before deciding which type of video will work best for your topic or brand message.