*This post may contain affiliate links, which means if you click through and make a purchase I may receive a commission at no cost to you. Please read my disclosure for more info.
One of the best ways to keep customers loyal and guarantee that they continue to buy from your business is to constantly deliver on the promise of value. A service that offers value will always be held in high regard. Naturally, your next question should be how you can accomplish this and we have a few ideas or concepts that you do need to keep in mind.
First, you do need to make sure that you are offering a fantastic level of customer service and support. If they don’t get the right level of support from your business more than 80% of customers have stated they will leave in some polls. That’s an important figure to keep in mind. Giving the right level of customer service is about guaranteeing that you feel connected and that you understand who the customer is and what they want. This does require a little research and most importantly, the right team. Whether you hire in-house or using an outsourcing solution, it’s absolutely essential that you meet the right requirements for quality in this area. You should be running temperature checks and offering customers clear chances to review the service they receive.
Another great way to ensure that you are delivering value to customers would certainly be creating cool content that connects with them and resonates. There are lots of ways to create content however the best pieces will tell a story. A story makes it easier for customers to engage with the content. You should introduce a problem, explain why this is an issue, and provide the solution. Don’t forget if your content is a high level of quality it will do wonders for your online ranking and ensure that customers can easily find your business.
Alternatively, you might want to impress your customers by providing them with gifts. Everyone loves getting something for nothing and a gift is a great way to ensure that customers feel valued or appreciated. It changes your business relationship into something more meaningful which is exactly what they want. There are lots of options for gifts that you can explore. For instance, you might want to think about sponsored merch. It’s a great way to spread the word about your brand. Alternatively, it could be a delicious treat from a soft pretzel company. It’s entirely up to you which path you choose here.
Finally, you could think about introducing and implementing a cool promotion that your customers are going to love. The promotion in question needs to be tied to something that your customers are interested in and that they want to experience. It could be money off or it might even be an exclusive product that they can only access if they are part of a certain mailing list. If you make customers feel like they are part of an exclusive club, then you’re on the right track here.
We hope you love these ideas and look forward to providing real value to your clients.
Out of ideas to promote your content? Receive a free copy of Content Promotion Tools: The List 40 ways to promote your content.