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Blogging has become one of those dreams jobs that many people aspire to attain, but very few reach the end goal. They either overestimate their ability to generate revenue from the blog or they quit their day jobs too early and can’t sustain the inevitably slow start that blogging has.
To help you avoid those pitfalls, here are some of the most common mistakes that a new blogger makes which ultimately leads to the failure of their new venture.
It’s common for a blogger to try and tackle a variety of topics. They might start with video games then move onto technology, but readers don’t like to see varied topics so early on. You want to build a niche and write about things that you enjoy, but you also want to be targeting an audience so that you understand what they like and how to keep them coming back to your blog.
It’s very easy to write a topic that has nothing to do with your overall style of blogging and you could potentially lose viewers very quickly. Focus on a niche, stick to it and don’t write about too many things at once. You’ll get burned out, you’ll lose readers, and you won’t build a loyal readership.
Downtime can destroy a blog like a power outage can destroy an office business. It’s incredibly important that you focus on your blog host and make sure they can provide close to 100% uptime for your blog. You want to be easy to discover and you want to be online so that your readers can consume your content and come back for more later.
There are lots of cheap web hosting that offer a great price for what you get, and as long as you avoid shady websites that promise a lot for a very little price, then you should be fine with it comes to quality. However, that doesn’t mean that you need to pay outrageous prices for hosting. Do a bit of research, read reviews and put reliability before storage space and features.
Another common mistake is that many bloggers forget to interact with readers. Comment sections are there for a reason and your readers will get a message when you respond to them. You should be responding to criticism, offering opinions and ignoring blatant attempts to annoy or upset you with harmful or malicious comments. Never engage in internet trolling attempts and keep your composure when someone does offer valuable criticism about your writing—treat it like customer service.
But the comment section isn’t the only place to engage in conversations. It’s almost important that you get on social media platforms such as Facebook and Twitter so you can chat with your readers, advertise your blog and also participate in conversations that relate to your subjects. It’s a great way to find new readers and chat with other blog owners so you can network and, potentially, write guest posts for each other to reach more viewers.