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If the past few years have taught us anything, it’s that consistent content creators are entrepreneurs – many have built huge enterprises from humble beginnings as an influencer. If you have a passion for writing about a particular subject, you may want to see if you can enjoy some of the same success. Below, I’ll talk about what you need to know if you want to make your blog your business.
Visual content nearly always gets more shares these days. Create videos to go with your blog, as well as infographics and other visual aspects. Make sure you break up your blogging with pictures, too – ideally pictures that you’ve taken yourself.
A mailing list means you can inform people of new posts and goings on and direct them to your blog. By working on growing a mailing list, you’ll ensure you get more interactions and attention when you first post something.
Look at your competition and analyze them, just as you would if you had a normal physical business. What are they doing that you’re not doing? What could you do better? The last thing you want to do as a blogger is copying somebody else, so bear this in mind. You must be authentic and original. You don’t want to get called out publicly!
If you truly want to make this your business, you’re probably going to need help at some point. Consider looking for a mentor and getting some great advice, as well as a trusted accountancy company to help you figure out what you’re supposed to do with your earnings. Just because blogging isn’t a standard 9-5, doesn’t mean you shouldn’t save and pay tax.
Your aim should not be to make money or get famous. They can be goals too, but your main goal should be to provide people with value. Your blog will do so much better when you give people valuable content that they can really use and enjoy.
Make sure you work on building your brand, too. What’s your mission? What are your values? Do you have a logo? What are your signature colors? What about your brand voice? You should have all of these things in place if you’re going to make a success of it.
Spending a little on marketing can make a huge difference if you’re looking for new subscribers, people to buy products you have advertised on your blog, and so on. You don’t need a huge marketing budget!
Ensure your blog is secure, as it makes it look more trustworthy. For this you’re going to need an SSL certificate. However, make sure everything is so secure that you won’t get hacked. It does happen, and there’s no guarantee you’ll get your blog back.
People browse mostly on mobile devices these days, so focus on those.
Finally; consistency is key. You will need to remain flexible, and then all you have to do is just keep on moving forward.