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Building a website with your business in mind

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Last Updated on by Noni May

When you’re just starting out with your company, with big dreams and goals you know you can achieve, the first hurdle is designing the perfect site for your business’ online presence. You need a site that’ll bring in the customers on a regular basis. You need a site that’ll have an easy interface to interact with and to make look good. We’re all busy people and we can understand customer needs when it comes to accessibility. So read on below to find a few tips for including all the necessary components for a great company website.

If you don’t have a blog or website yet, make sure you check out this post first: 4 simple steps to starting a WordPress blog from scratch if you have zero technical knowledge if you want to know how to start a successful blog.

Finding a host that has reliable uptime

The main priority for finding a hosting site is to make sure you have one with good bandwidth and latency time. Potential customers like snappy load times, and often they’ll click away if sites don’t load within 2 seconds. Now most servers will make plenty of promises about their reliability, but it’s good to get a second hand opinion on their functionality. After all, reputation is pretty much everything in the business world. There are always blog lists that’ll give you a helping hand, for example you can head to Best Web Hosting for Small Business for comparisons and prices on hosting. Expert recommendations dictate that an uptime score of 99.5% is the best value for a host server.

Even after finding the best site for their uptime length, business can be slow because customers just aren’t buying. There’s no need to blame yourselves for this one. My tips for those slow business times can be used to keep business on the up and up even after finding the best hosting site for you.

When you should hire a development team

Usually when you don’t know where to start. However, often enough, and thankfully enough, there are quite a few free platforms for creating a website that can run you through step by step. If you used free platforms to make your business website, the standard construction is at no charge, but then usually they’ll offer extra services such as retail that require a few donations. This can seriously add up, so sometimes it’s good to hire a development team to build functional sites for you with all the components you want. This will cut down the amount of extensions you’ll have to purchase and makes sure all areas are refined.

Similarly, finding a host server can daunt you by stretching your money a little and may make you wary. Sites such as Go Daddy have basic packages for starter websites and business at a few pounds a month. With experts on your side, you’ll know exactly what to look out for.

The construction of a website may take up a few resources, but the payoff with increased customer presence and an advantage over the small business domain will get you a seat at the big table!

The importance of using domain extensions

It’s a very good idea to have your own domain to keep your brand completely yours. There’s all sorts of domain names out there, and it’s quite easy to get them registered. Depending on the kind of extension you want your brand to have, prices will vary. Using a domain name will allow to you to create email addresses relating to your company for clients and employees. It will also personalise your SEO and direct customers straight to your site. To round this component off, this blog post can offer important insights into the value of using a domain name so be sure to give it a read.

Developing mobile friendly software

Google’s announcement in late 2016 that they would start prioritizing mobile websites in their search engine algorithm kicked everyone into gear. It’s so incredibly important for customers to be able to access your site from their phone no matter where they are. Even if you already have a website, including a mobile friendly interface, or finding a new hosting package, is a must that even some big companies forget.

The majority of customers will be using their phone to access your site at one point. By developing or using an interface range that can keep info in bite size chunks you’ll put yourself one step ahead in the creation game as including that specialized smaller interface will be so much easier. Similarly, you can head straight to the mobile market and find a hosting server especially for mobile users, allowing you top priority on both iPhone and android markets.

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