Business

“Going global” used to be something that only the largest and most successful companies in the world could do. But today, thanks to a planetary communication device called the internet, it’s getting easier. In fact, the costs of expanding a business overseas have come down so much that it has led business author, Thomas Friedman, to write a book entitled, The World Is Flat, in which he argues that digital technologies and globalization have fundamentally changed the nature of markets. Before long, the cost of breaking into somewhere completely unknown, like the Far East, will be as simple as buying server space from your cloud provider.

For small businesses, the process is still complicated. What does it mean to go global? We’re a long way from the utopia of frictionless international markets. But those functions have come down considerably in the last decade alone, and continue to fall with each passing year. So how do you take advantage of this historical moment in history and break into a new market?