inspire & inform
Last chance! We’re retiring all of our products! Sign-up for the MEGA sale here to grab them before they’re gone!
Christmas is coming up and one of the main events around the office that people either love or loathe is the infamous office Christmas party. Whether you plan to take your staff out to a local club or decorate the office in preparation for an unforgettable night, there’s a lot of considerations you need to think about before you down your first drink. (more…)
The relation between Chinese and American business has always been a big talking point, both in business circles and the media at large. While many consider cheap Chinese labor and commodities to be a threat to American prosperity, the most successful entrepreneurs have learned not to try competing with China, but rather to make greater profits by working with it. Modern-day China is bursting with great business opportunities for American business owners who seek them. However, like any economy, it’s not exactly a paradise. Anyone who plans on dealing with Chinese suppliers needs to be able to manage and reduce the risks that come with it, while knowing how to recognise and capture the best opportunities. Here are a few big mistakes a lot of western business owners make when sourcing goods from China. (more…)
More and more of us these days are considering the benefits of working from home. There are so many reasons to do this. And we need to look at what is involved when it comes to running a home business. This is the most common and beneficial reason to work at home, so it’s something that needs to be considered. Running your own business these days is very tricky, but running it from home has a lot of perks.
So in order to do this as effectively as possible, you need to make sure you follow the guide on here. This will help you to come up with some great ideas for running a home business. I’m going to share with you a few ideas for things you’ll need to think about when working from home. (more…)
Businesses can build success fast by developing a brand name and building brand awareness. A useful way to do that is by gaining brand ambassadors. They can improve your brand’s reputation, gain more customers, and all in all, promote your business.
Another way to do so is with PR. I have written the Ultimate Guide To PR & Free Publicity with all the ways to get started with PR (and zero budget!).
Brand ambassadors are people who represent your company to the public. They can convince customers to buy from your company. And can help you build a strong reputation and can also enhance awareness of your brand. Many people can become brand ambassadors for your business- here are some examples.
(more…)
For a business, a brand is very similar to a face. People use it to identify and recognise the business and will rely on it to know who you are. Of course, this means that your brand must remain unified if it’s going to succeed. To help you, this post will cover some of the areas that need to be considered when it comes to your branding. (more…)
If you’re thinking about starting a business, you might be at the stage of choosing a business model that you think would be effective. When you choose a business model, you are thinking about how your business will operate on the market. I think it’s always better to try and approach your business as a company that you plan to run from home. This way, you can work remotely! Don’t forget that when you choose a business model you are trying to hit a number of different goals. You want your business to be successful, efficient and easy to run. By running your business from home, you will already be on the right path. Let me explain why.
(more…)
What is a business these days? It depends on your definition. Is it something you can visit and walk through? Somewhere where you can place your hands on the products, pick them up and examine them? Is it somewhere you can take your car to be washed? (more…)
Personalised designs and gifts are an extremely popular gift item for holiday seasons and birthdays, but custom designs are also used to brand a business’s tools and uniforms to suit different needs. For example, a school might seek out personalised shirts and order team uniforms for their sporting group. They’ll customise it to display the school emblem, numbers, and perhaps even the names of the players.
There are many online businesses that promote personalization and customisation. After all, buying a cup or blanket with a standard design is nowhere near as interesting as editing it to display your favourite characters or phrases.
A personalised gift shop doesn’t need many tools either. Some professional screen printing software and blank template products are all you need. You can create software for users to edit designs online and have your machines do all the work for you. It’s a great option for a startup company and the internet is full of opportunities for this type of business. Here are some examples of the type of customisation and products you can sell. (more…)
You might have been running your business for years upon years. Alternatively, maybe you’re brand new to the food or retail industry. Either way, there’s always more you could be doing to improve the success of your franchise. Are you sure you’re doing everything that you could be?
So you’re thinking of starting a new business, or you’re testing the waters to find out if there’s anything out there for you? First of all, congratulations. Making any step towards building your future should be recognized. But second of all, and most importantly, it’s time to find the right business for you to start.
From setting up your business and finding customers to then promoting your business and making money, it can be tough. But if you choose a niche or industry that you not only suits your personality but are passionate about too, you really can make it work. (more…)
Whether it’s a digital or real-world business that you run, no one can argue the usefulness of outsourcing. Perhaps you run a modest bakery, or maybe you own an online business that creates content for international clients—whatever your business is, you can use outsourcing to be more productive and efficient. (more…)
Not everyone can run a business. As well as the freedom and independence it brings, it also brings its fair share of stresses and challenges. How you deal with these will partly determine your success. One of the things that entrepreneurs and new business owners often get wrong is knowing when to seek help and guidance elsewhere. No-one can be an expert in every area of their business. Therefore, seeking fresh opinions and input will provide you with everything you need in order to thrive. (more…)