Career

  • Launch Your Freelance Career With Success

    Launch Your Freelance Career With Success

    Being able to work freelance is a dream for many people. Setting your own timeline and work schedule can be a great thing. Choosing your clients and being self-employed can bring many benefits to you. So it is easy to see why many people would like to do that. But the idea of it and the reality of it can be quite different. There will come a point when you’ll go from leaving your full-time career to start making it as a freelancer full-time. But getting to that point can be quite a lot of work. It can be a scary leap to take too. But by taking a few of the following steps, you should be able to get your freelance business up and running sooner than you think. (more…)

  • How business analytics can help improve every part of your business

    How business analytics can help improve every part of your business

    Analytics is becoming big business. Data analysts (or data scientists as they’re sometimes called) are in high demand, even hailed as having the sexiest job of the 21st Century. But what on earth is analytics? And what business use does it have?

    Simply put, analytics is a way of collecting data and making use of it in order to improve business. Data is often presented as charts and graphs that long ago might have been time-consuming to produce, but now can be produced digitally with the click of a mouse. There’s also more need for analytics now, with the internet practically overflowing with data that it’s becoming harder and harder to pinpoint reliable information.

    Still don’t get it? It’s probably best explained in its specific uses. Here are some ways modern businesses are using embracing analytics.

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  • A healthy worker is a happy worker

    A healthy worker is a happy worker

    No one likes the idea of neglecting their body. This fundamental part of you is essential to your survival and needs constant work to make sure that it is healthy. As time goes on, more and more people are taking it upon themselves to work on this part of life, making themselves healthier through positive action. Of course, though, you can’t always control your environment, and your employees are in the same boat. To help you out, this post will be exploring some of the easiest ways to improve the health of your workplace. (more…)

  • 5 Things you shouldn't tolerate at work, according to experts

    5 Things you shouldn’t tolerate at work, according to experts

    In the current climate, many women are just happy to have a job. The economies of the world are still struggling to recover from the financial crash, so any employment is often seen as something to be thankful for.

    This attitude means that many women tolerate behavior and expectations in the workplace because they feel they have to; that things can’t be better; that the mere act of having a job is one that should be appreciated.

    This isn’t the case. Even in times such as these, workers have the right to expect fair treatment. If they don’t receive it, they also have the right to seek a way to rectify that– whether that be legally, or having the confidence to try and move into a different role. If you are currently going through a tough time at work, it might be worth reading through the below and seeing where you stand.

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  • Surprisingly dangerous jobs that you might not recognise

    Surprisingly dangerous jobs that you might not recognise

    Everyone knows that there are plenty of jobs out there which might do them more harm than good, no matter how well-paying they are. But it’s not only the obviously dangerous jobs that you need to be aware of, because there are a surprising number of hazardous jobs all throughout the working world, and their dangers aren’t always readily identifiable. Below, we take a look at some of the positions you should be wary of if your health is your number one priority. (more…)

  • Key SEO dos and don'ts for the new year

    Key SEO dos and don’ts for the new year

    If you’re marketing your business online in 2017, you need to think about SEO. If you’re not sure what SEO is, it’s a way of optimizing your site for search engines. By doing this, you can make sure that customers find your site when they are looking for a product that you’re selling or a service that you offer. So, it’s easy to see how it’s in your best interest to invest in SEO this coming year. But you do have to make sure that you are making the right decisions with your SEO campaign. Here are a few dos and don’ts that you need to think about. (more…)

  • Some powerful ways to SEO in 2017

    Some powerful ways to use SEO to get noticed online

    If you’re a small business owner or a budding entrepreneur, you’ll know about the importance of SEO. It’s an acronym that both fills you with hope and dread. There’s hope that you’ll actually be able to make some money from it, thanks to the ability of search engine optimization to deliver tangible benefits to your business. But you also dread it, because it’s a long and challenging process and takes a significant degree of expertise to get right. What’s worse, getting it wrong and accidentally doing “black hat SEO” can get you into trouble with the search engines and undo all of your hard work.

    Moz, an SEO website, recently released some of its predictions for the year ahead. Thanks to the rise in mobile usage, it is predicting an 88 percent increase in the importance of mobile-friendliness. It’s also suggesting that the importance of things like dwell time and readability signals will increase by around two-thirds. Clearly, the objectives of companies like Google is to make sure that they are delivering their user to sites that generate real value for them, not just spammy sites designed to trick their SEO bots.

    So with that in mind, what should companies be doing in the year ahead to make sure that they are adapting to these changes in SEO. Here are some powerful ways to SEO in 2017. (more…)

  • This is your chance to seek out a new career

    This is your chance to seek out a new career

    We’re rapidly approaching a new year, a new time in life. A new year should always be seen as an opportunity or a chance to begin again. Specifically, I think you should be considering laying out a new path for your career. Forget about where you were last year and look towards new challenges or choices. If you’re not happy with the job you’re currently working in, change it. If you want to try your luck in a completely new industry, explore it. There is nothing holding you back except the failure to attempt a change. Once you take the first step, though, you might find it easier than you thought. Of course, it’s all very well suggesting that you get out there and find a new career, but how do you actually go about it? What are the steps that you will need to take? (more…)

  • Do you really understand search engine optimization or are you lacking vital knowledge

    Do you really understand search engine optimization or are you lacking vital knowledge?

    Today almost all businesses – around 95 percent of them to be exact – rely on the internet. Over the past 15 years or so, the internet has slowly but surely woven its way into the very fabric of the business industry, becoming an integral part of it. So if you’re running your own business – or are about to launch it – you need to understand how the internet can help you to make a success of your venture.

    There are, of course, various ways that the internet can make launching and running a business easier. However, of all the ways that the internet can make running your business easier, there is one that is the most understood – search engine optimization. Business owners know that it’s a crucial part of content marketing that helps to grow their visibility in organic search engine results. However, what a lot of business owners don’t know is how to use SEO effectively.

    With that in mind, below is a guide to the vital knowledge that all business owners should have of SEO. Whether you’re planning on doing your own SEO or want to hire a specialist like Octiv Digital to do it for you, it’s still a good idea to understand how SEO works, to ensure that your website is properly optimized for SEO. (more…)

  • Simple tips for simple sourcing

    Simple tips for simple sourcing

    No matter what kind of niche your business is tied to, one of the things that is going to be essential to your success is knowing how to source and buy products effectively. You may have a solid business plan in place and some truly innovative ideas floating around, but if you don’t deal with the right manufacturers, designers, and importers, your company is inevitably going to run into problems. Here are some of my best sourcing tips for first-time business owners. 
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