*This post may contain affiliate links, which means if you click through and make a purchase I may receive a commission at no cost to you. Please read my disclosure for more info.
Last Updated on by Noni May
Web design services are there to support you in developing your presence online. Whether you need your first website, or need to seriously improve the one you have, a web design agency is the best way to get the job completed. However, they cannot do all the work, and it starts with you.
Web designers can only produce the best web design and search engine optimisation if you know what it is you want to achieve. This is not just about what you want from your website, but also what you want from your business or organisation. This is only possible if you have clearly thought out goals and aims.
You also need to have an idea of how you are going to measure your success; how close to these goals your endeavours have brought you. Your chosen web design company can aid you in turning these goals into a reality, but they cannot develop them for you.
Once you have your overarching aims and goals, you will also need to decide what role your website and social media presence will play in helping you achieve your goals. If you sell a product or service, will you sell through your website, or use it to drive customers to your bricks and mortar store? If you provide information and support, will you answer individual questions on the website, use it to direct people to a closed Facebook page, or to encourage them to attend group support sessions? These are crucial considerations.
Web design companies will have the skills required to create wonderful websites But, if they don’t take the time to get to know their clients then the work they put in will be meaningless. Find out how the company you choose such get to know you better.
Among the key skills any web design agency needs are the ability to listen and to ask the right questions. To achieve a website and marketing strategy that will work for you, the design agency must be willing to listen to your needs. They need to be able to determine whether you need a completely new website, built from scratch, or whether you need your existing site revamped and updated. They also need to know what social media presence you already have and how effective this, and any other marketing you already do, is for your business.
As well as listening, the web design company must be able to elicit more information from you by asking questions. They should want to know what it is your business or organisation does, what it is that you want to achieve from your online presence and how you will judge the success or failure of your online marketing. The design team should also want to know what metrics you are already using, what effect these have had on your strategy so far, and how they can improve on this to provide you with better value for your investment.