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The world of social media marketing is always changing. It moves a mile a minute, with new developments taking place all the time. When done the right way, social media has great potential to grow your customer base, build your brand community, and skyrocket your return on investment. The trouble is, all your efforts could be undone if you make too many mistakes. With that in mind, here are six social media marketing mistakes you don’t want to make in business.
Every successful business uses social media marketing, which means, if you believe it isn’t right for your demographic or industry, you’re very wrong. A typical misconception is that social media is reserved solely for teenagers and tech-savvy young adults. However, that is no longer the case. Social media can be found in all layers of our society, so don’t be so quick to dismiss it.
Every social media platform is unique in its own way. They have different strengths, varying tools and features, and incredibly diverse audiences. You can’t post the same content in the same format across all of the social platforms, because it won’t resonate with all of them. For your marketing efforts to be effective, you have to consider the differences between the networks.
The key to getting a return on investment from your social media marketing is putting enough time and effort into the platforms to engage your followers. If you don’t have the time to do that yourself, then you must find help. That might mean hiring a dedicated social media marketing team or turning to a facebook marketing agency. You can also use automation technology.
Although automation can save time and money in marketing, you shouldn’t rely too heavily on it. People use social media to interact with others, not to listen to an automation tool. If your audience feel that your posts are impersonal, they could distance themselves from the brand. Social media needs a personal touch, so make sure you post authentic content too.
When it comes to social media, promotion needs to be subtle. When you over-promote your brand, it can push your audience away. This is why you should lessen your promotional activities and follow a pattern of uploading a promotional post every few non-promotional posts. These types of update could include blog posts, pictures, reshares, or any other valuable content.
Without a proper plan in place, social media marketing can be a huge waste of time. By posting sporadically and sharing content here and there, you show a lack of effort to your audience. Not only will this fail to capture their attention, but it could put them off. You must approach social media in the same way you would any marketing campaign, by setting clear and specific goals.
Social media marketing can achieve big things for your business, but only if you avoid the mistakes above.
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