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Entering the world of blogging at the moment is a pretty scary and overwhelming place. There are so many well established people out there and you feel like a tiny fish in a big pond. Luckily, there are things you can do to stand out online as a new blogger. If you want to become a successful blogger you definitely need to consider these ideas and stick with them consistently. It may take some time to get your head around them, but soon enough you will feel ready to conquer the blogosphere!
You may have the best blog in the whole world, but if nobody can find it that isn’t going to end very well. You need to get to grips with marketing yourself in a profitable, valuable and relatable way. There are so many different ways to approach marketing as a blogger, you could collaborate with influencers who already have a strong following of people or you could use SEO to drive people towards your blog domain. You may even want to hire a reputable PPC company to help you with your digital marketing. It can be incredibly overwhelming at first, so asking an expert for their advice could really help you.
A blog is such a visual tool; if you don’t have stunning images and beautiful themes across your website, people aren’t going to stick around for long. Take your time to improve the aesthetics of your Instagram and blogging platform too. As long as your brand is instantly recognizable, you are heading in the right direction. You may even want to hire a photographer for the day to take some high quality headshots or full length images for your website.
Branding is key when you’re a new blogger; people want to know what you can bring to their lives in an instant. You need to make sure your blogging topic is laser focused; having another generic lifestyle blog or fitness page will not attract new viewers. You need to hone in on your ideas even further and make sure it’s something you’re super passionate about.
It is so important to remain consistent as a new blogger. If you post something once a week, try to stick to that; search engines will penalize you if you aren’t consistent with your posting schedule. You could even batch your content to make your workload more manageable. It’s a great idea to do this whilst you’re in a creative mindset.
Being a blogger isn’t as glamorous as you think. It takes a lot of time and effort to get to where you want to be. There is no magic overnight solution that will make you successful, so be prepared to play the long game. On a positive note, all of the steps mentioned above are totally actionable by yourself. So if you’re willing to put in that time, it will all pay off in the end.
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