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Have you ever wondered how cute clothes from some brands can be so cheap? Many companies focus on providing fast fashion to consumers, and chances are, you have plenty of it in your wardrobe right now.
Fast fashion implies the streamlining of production to get the cheapest clothes to racks at the quickest rates. People keep returning to these fast fashion stores to follow fashion trends, and this means that the clothing they buy often ends up being thrown on landfills because they just keep on buying it. New and trendy pieces end up in stores each week, but this isn’t a good thing.
Fast fashion is actually terrible for the environment due to the sheer amount that ends up on landfills. Plus, clothes are hurriedly made in large volumes, resulting in the terrible quality – so you end up needing to buy more often.
There are many other reasons for not buying into fast fashion too, such as:
When you avoid fast fashion, you can fill your wardrobe with high-quality items that last, and actually, love what you wear.
There are a number of things you can do to combat fast fashion. This includes:
Look into smaller and even handmade clothing companies you can buy from, and know which companies to avoid. You want to shop from high quality brands that are transparent about their manufacturing process and labor standards. You can also buy second hand on sites like Depop!
Don’t buy fake designer items. Counterfeit handbags and similar items actually have a darker background than you probably realize.
When you buy clothes, look after them. Don’t treat them like they are disposable.
You should be wearing these pieces more than once, which means you need to be able to mix and match them with different pieces. Weigh up the cost per wear (estimating how often you’ll wear it or how long you’ll keep it) and ask yourself if it’s worth it. Figure out your personal style, too – this will mean avoiding clothing that you won’t wear.
Don’t throw clothes away. Sell them on using sites like Depop or Poshmark, or give them to somebody you know will give it a good home. Social media can even be a good selling site these days.
Put together a simplified ‘capsule’ wardrobe so you no longer feel the need to buy!