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Last Updated on by Noni May
If you have a company, there are dozens of reasons why you should start a small business website and start promoting your services online. In this blog, we summarize these reasons and list all the benefits that a website can offer your SME.
Companies spend a lot of money on creating and distributing marketing materials.
Small businesses usually do not have enough money to print good quality brochures and give them to potential customers. The easiest and most cost-effective way to bypass this complicated printing and distribution process is to load the booklet on your website or even better to create a new mini-site that serves as a presentation of a product or service page.
In addition to these benefits, websites also offer many customization options and a long list of content formats. For example, online presentations may include videos and recordings, while print brochures are limited to photos, graphics, and text. Digital is easy to digest! With managed service providers you can get the most out of things too, you may want to look at fidelisnw.com.
E-commerce is one of the fastest growing digital niches. This business model allows small businesses to bridge the gap and offer their products to international customers. Unlike traditional retail business models, e-commerce does not require entrepreneurs to rent stores or hire salespeople. Therefore, it drastically reduces their costs and allows them to reinvest the money they have saved. There are thousands of small retail businesses running from home offices and even more manufacturing companies that use the e-commerce model exclusively to sell their products. Creating an online store is now easier than ever. Webmasters can create online stores in WordPress using the WooCommerce plugin. E-commerce beginners and those who find this CMS very difficult can also use all-in-one marketing solutions, such as Shopify or Volusion. These platforms allow them to upload product information, set prices, sell and communicate with their customers.
Content marketing is the key to many successful branding strategies. In the digital age, consumers are bombarded with commercial offerings. You can build this into your website and even use this to promote your own website building methods. Posting relevant and quality content on the company’s website and social media timeline increases domain numbers and improves page SEO. Content can also be used to advertise on social media and to link to other small business websites, by building and sharing links. Some social networks offer blogging opportunities to their users. Facebook even introduced the Notes app and Tumblr is a crossover between a social network and a typical blogging platform. The article you publish on these networks can also enhance the visibility of the company brand, but with a standard on-site blog, you will have a much better chance of content marketing benefits. Of course, you do not have to stick to the classic blog format. If you want to improve your content marketing strategy, start adding other content formats like videos, podcasts, infographics, photos etc.
Out of ideas to promote your content? Receive a free copy of Content Promotion Tools: The List 40 ways to promote your content.