Marketing

  • Making customers understand your brand
    Business, Business, blogging & Money, Marketing

    Making customers understand your brand

    Improving the brand image for a business always seems much quicker and simpler on paper than it does in reality. That’s because the physical aspect of improving design both online and offline or rebooting the content your company outputs is only a surface-level improvement. Improving your aesthetic beauty is the key the beginning of success, but it’s not the key to spreading this new and improved “you” to customers both potential and regular.

    If your company is struggling to make customers understand your wonder brand, or you’re simply wondering how you can form a “wonder brand” in the first place, then here are some great tips and tricks for building an image which your customers can not only understand but with which they can instantly relate. It’s about captivating people almost instantaneously, and there’s a formula to doing so. (more…)

  • Be the host with the most: how to put on an amazing event
    Business, Business, blogging & Money, Creating a buzz, Marketing

    Be the host with the most: how to put on an amazing event

    Home » Marketing » Page 12

    Table of contents

    There are plenty of different ways to market your business. Whether it’s digital marketing, using social media and online content to draw in and engage with your customers, or if you prefer to use more traditional techniques like direct mail in order to reach an older demographic, each method has its own advantages and disadvantages. Which method you choose is always going to be entirely dependent on the needs of your business as a whole. However, there are always going to be certain marketing techniques and methods which will apply across the board.

    Let’s face it, if your business doesn’t have a well-optimized website, it’s simply not marketing itself realistically for the twenty-first century. But there is one particular marketing technique that can do wonders for any business that far too many business owners tend to ignore entirely. Something that can have an immediate, noticeable impact on the presence of your business in the minds of customers and investors alike. That is a well-organized, high-quality event. There are plenty of reasons why you might want to run an event of some sort for your business but whatever they are you need to make sure that it is as memorable and successful as possible. In order to help you do that, here are a few important things that you absolutely need to do in order to put on a truly amazing event. 

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  • How to make your marketing more meaningful
    Marketing

    How to make your marketing more meaningful

    One side of business which nobody can easily ignore is marketing. Without a proper marketing focus, no business can expect to get very far at all. This is because marketing, put plainly, is how you promote the business so that more people are interested in it. This often seems like it should be a walk in the park, but in practice it can be something of a challenge, even for more experienced business owners. In this post, we are going to take a look at some of the ways that you can dramatically improve the power of your marketing today, with just a few simple changes in approach. If that sounds like something you could benefit from, then read on. (more…)

  • Be seen in slow business months
    Business, Business, blogging & Money, COVID-19, Creating a buzz, Marketing, Sales, Social Media

    Be seen in slow business months

    When it comes to being seen, and thus improving your revenues, most businesses tend to work to whatever their budget will allow. But this shouldn’t be the case because there are always ways to improve your visibility, and sometimes all it just takes is looking at you are doing currently but from a slightly different angle. As such, we have come up with a few little business tricks that will help you get the most out of your budget and, possibly, your current methods too. (more…)

  • The guide to organising an incredible event
    Creating a buzz, Food & Drinks, Lifestyle, Marketing

    The guide to organising an incredible event

    Whether you’re trying to raise money for a charity or organisation, meet with customers and shareholders, or simply put on one heck of a party, there are few better ways to do it that with an absolutely killer event. In the business world, when a lot of people think of an event they think of rooms filled with people in suits being bored out of their minds, pretending to care about powerpoint presentations.

    Now, that’s not to say that an event where information is communicated carefully and intelligently isn’t extremely important, but if you want your event to really engage people, then you need to give it something a little bit more special. Whatever the reason behind it is, your event is an opportunity to excite, delight and keep your organisation in the forefront of people’s minds well after it’s ended. To do that you need to turn it into something remarkable and unique. It needs to be the kind of thing that attendees have never seen before. To help make sure that it really is a showstopper, here is some simple advice to help you put on the best possible event. (more…)

  • Lighting a grand spark through your brand mark
    Business, Business, blogging & Money, Marketing

    Lighting a grand spark through your brand mark

     

    Brand is key to the success of a business. Yes, the standard of your products and your reputation as a good or a bad business can sway sales in or out of your favour, but to even reach that point, a business needs a strong brand. There’s no denying that it’s a competitive world out there, and the customer has it easy. They have an unimaginably large pool of potential businesses from which they can choose to purchase services or find information, and yours is just one of many.

    That’s why brand is so important. When you offer similar goods or services to a thousand other imitators, customers don’t care if your service is marginally better; they want something captivating to sway them. They want eye-candy and sharp marketing. There are so many ways that you could light the fuse for your business’ success through a powerful and unforgettable brand and marketing campaign. (more…)

  • Online branding: the easy way to build your business' reputation
    Business, Business, blogging & Money, Marketing

    Online branding: the easy way to build your business’ reputation

    There is never any doubt that branding is a hugely important part of building a business’ reputation. It makes little difference what the business is or what it does: branding is always going to be a central aspect of the whole process. And when it comes to the Internet, there you have a huge number of tools available and potential audiences looking for you to develop your brand as fast as you like. If you are currently thinking about branding your business online, and wondering how to make it work, then this post is for you. Let’s take a look at some of the things you should bear in mind.

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  • Get your sales up today with these snippets of business lore
    Business, Business, blogging & Money, Marketing, Sales

    Get your sales up today with these snippets of business lore

    Home » Marketing » Page 12

    Table of contents

    Clearly, one of the major motivations running behind every business is to see an increase in sales. No matter what the age or purpose of the business is, this is something that you probably always want to see happen. After all, an increase in sales means an increase in profits, and that is definitely an underlying motivation, no matter what anyone says. Of course, profit is not everything, but growing sales will also help to grow the business in other ways as well. If your business could do with an increase in sales, then there are some basic concepts to grasp, and some  essential actions to take. Let’s look into this subject more closely.

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  • Winning ways to get people talking about your new product
    Business, Creating a buzz, Marketing, PR & Free Publicity

    Winning ways to get people talking about your new product

    Home » Marketing » Page 12

    Table of contents

    You’ve invested time, effort, and money into producing an incredible new addition to your product range. Now, you need to make sure that everybody’s talking about it. My favorite way to do that is with PR & Free Publicity. Launch a press release and let others do the work. If you want to get started with PR, head over to The Ultimate Guide To PR & Free Publicity. But there’s so much more you can do. It’s not enough to have the most magical, ground-breaking idea of all time. You need to make sure that the market is aware of your amazing new innovation. Here are some tips to ensure your product is the talk of the town.

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  • Clever strategies for encouraging customer loyalty
    Marketing, Sales

    Clever strategies for encouraging customer loyalty

    Many business owners spend the vast majority of their marketing budgets on finding new customers, and it’s easy to see why. More clients mean a broader customer base and bigger business. But, while expanding your base is vital, you should never take your eyes off the ball when it comes to retaining and engaging your current customers.

    The simple facts are that loyal customers are way more valuable than new clients. They spend more money on your products and services and visit you more often. They also benefit your business by providing the invaluable word of mouth advertising, by speaking to their friends and family about their experiences with you.

    In short, if you are looking for ways to improve your bottom line, putting more focus on current customers rather than finding new ones will often make more financial sense. Here are some ideas on how you can go about retaining good clients and encouraging better levels of customer loyalty. (more…)

  • Turn every business event into a conversation-starting, lead-building masterpiece
    Business, Business, blogging & Money, Marketing

    Turn every business event into a conversation-starting, lead-building masterpiece

    All the most successful of businesses know that they need to open the door and extend a hand to the public once in a while. They will have a calendar of events and conferences to attend where they can build connections with consumers and potential business partners alike. Most importantly, they have a strategy to make those events the most successful they can be. Their strategy looks a little like this. (more…)

  • A brief intro to paid search techniques
    Marketing, SEO, Social Media

    A brief intro to paid search techniques

    Organic search is a beautiful thing. Using SEO techniques can help you rise to the top of the search engines, and ensure your business is always present when a potential customer enters a particular keyword or search phrase. However, it’s not the only way to ensure visibility online – there are other channels you can exploit, too. (more…)