Marketing

  • The guide to organising an incredible event
    Creating a buzz, Food & Drinks, Lifestyle, Marketing

    The guide to organising an incredible event

    Whether you’re trying to raise money for a charity or organisation, meet with customers and shareholders, or simply put on one heck of a party, there are few better ways to do it that with an absolutely killer event. In the business world, when a lot of people think of an event they think of rooms filled with people in suits being bored out of their minds, pretending to care about powerpoint presentations.

    Now, that’s not to say that an event where information is communicated carefully and intelligently isn’t extremely important, but if you want your event to really engage people, then you need to give it something a little bit more special. Whatever the reason behind it is, your event is an opportunity to excite, delight and keep your organisation in the forefront of people’s minds well after it’s ended. To do that you need to turn it into something remarkable and unique. It needs to be the kind of thing that attendees have never seen before. To help make sure that it really is a showstopper, here is some simple advice to help you put on the best possible event. (more…)

  • Online branding: the easy way to build your business' reputation
    Business, Business, blogging & Money, Marketing

    Online branding: the easy way to build your business’ reputation

    There is never any doubt that branding is a hugely important part of building a business’ reputation. It makes little difference what the business is or what it does: branding is always going to be a central aspect of the whole process. And when it comes to the Internet, there you have a huge number of tools available and potential audiences looking for you to develop your brand as fast as you like. If you are currently thinking about branding your business online, and wondering how to make it work, then this post is for you. Let’s take a look at some of the things you should bear in mind.

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  • Get your sales up today with these snippets of business lore
    Business, Business, blogging & Money, Marketing, Sales

    Get your sales up today with these snippets of business lore

    Home » Marketing » Page 9

    Table of contents

    Clearly, one of the major motivations running behind every business is to see an increase in sales. No matter what the age or purpose of the business is, this is something that you probably always want to see happen. After all, an increase in sales means an increase in profits, and that is definitely an underlying motivation, no matter what anyone says. Of course, profit is not everything, but growing sales will also help to grow the business in other ways as well. If your business could do with an increase in sales, then there are some basic concepts to grasp, and some  essential actions to take. Let’s look into this subject more closely.

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  • Clever strategies for encouraging customer loyalty
    Marketing, Sales

    Clever strategies for encouraging customer loyalty

    Many business owners spend the vast majority of their marketing budgets on finding new customers, and it’s easy to see why. More clients mean a broader customer base and bigger business. But, while expanding your base is vital, you should never take your eyes off the ball when it comes to retaining and engaging your current customers.

    The simple facts are that loyal customers are way more valuable than new clients. They spend more money on your products and services and visit you more often. They also benefit your business by providing the invaluable word of mouth advertising, by speaking to their friends and family about their experiences with you.

    In short, if you are looking for ways to improve your bottom line, putting more focus on current customers rather than finding new ones will often make more financial sense. Here are some ideas on how you can go about retaining good clients and encouraging better levels of customer loyalty. (more…)

  • A brief intro to paid search techniques
    Marketing, SEO, Social Media

    A brief intro to paid search techniques

    Organic search is a beautiful thing. Using SEO techniques can help you rise to the top of the search engines, and ensure your business is always present when a potential customer enters a particular keyword or search phrase. However, it’s not the only way to ensure visibility online – there are other channels you can exploit, too. (more…)

  • This is how you secure all leads easily speedily
    Business, Business, blogging & Money, Marketing, Sales

    This is how you secure all leads easily speedily

    The secret to success is making as many sales as you possibly can. This is the essence of how a business can thrive and survive. The problem is that it is much more difficult to secure regular sales than you might think. So, you need to come up with ideas that will help make it easier for you to generate sales from a business perspective.

    If you are able to secure as many sales as possible, it will make the business more successful. There are so many things you will need to do that can help you secure more sales. And you need to remember the moniker – ‘Secure All Leads Easily Speedily!’ Let’s look at some of the great ways you can do this.  (more…)

  • Build a successful brand with brand ambassadors
    Blogging + Influencers, Business, Business, blogging & Money, Creating a buzz, Marketing, PR & Free Publicity

    Build a successful brand with brand ambassadors

    Home » Marketing » Page 9

    Table of contents

    Businesses can build success fast by developing a brand name and building brand awareness. A useful way to do that is by gaining brand ambassadors. They can improve your brand’s reputation, gain more customers, and all in all, promote your business.

    Another way to do so is with PR. I have written the Ultimate Guide To PR & Free Publicity with all the ways to get started with PR (and zero budget!).

    Brand ambassadors are people who represent your company to the public. They can convince customers to buy from your company. And can help you build a strong reputation and can also enhance awareness of your brand. Many people can become brand ambassadors for your business- here are some examples. 

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  • clever-ways-to-promote-your-business-that-the-compeition-hasnt-thought-of
    Blogging + Influencers, Business, Business, blogging & Money, Content Marketing, Creating a buzz, Marketing, PR & Free Publicity, Social Media

    Clever ways to promote your business that the competition hasn’t thought of

    If you are thinking about how to make your business a success, you have to keep the competition in mind. You can’t just assume that your customers are automatically always going to choose you over other companies offering similar products or services. It doesn’t work like that and loyalty is hard to find in the business world. You might be able to keep a few of your customers loyal but you won’t be able to hold onto all of them. You have to work to constantly impress customers and believe it or not this comes down to how well you can promote your company. Let’s look at some of the best ways you can do this and beat the competition. Let’s dive into clever ways to promote your business that the competition hasn’t thought of

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