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Wow, we’ve come so far already, I’m happy to help you today with building landing pages that convert. Because becoming a full-time and professional blogger that earns some money may not be the goal for everyone, it’s certainly important to build landing pages that convert, as even when you’re not doing it for the money, you do it for your readers right? And not just your mom and that one friend that read your blog.
You want raging fans, and if you can earn your blog expenses back, that’s perfect.
Here’s a little reminder of what we’ve gone over already – do these steps first before diving into this post: So once you’ve people on your email list and a product to sell, you need a system that automatically sells your product. Use Podia (here’s my tutorial) or Teachable (here’s the tutorial to use Teachable for free) for automatic delivery of your ebook or course.
Selling on auto-pilot is a must, you don’t want to process every order if you can automate it right? But you can only convert a visitor in a customer or newsletter subscriber if your landing page converts.
What is a landing page?
A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.
Why are landing pages so critical? Too many bloggers send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your blog, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.
A landing page is similar to a sales page, but a sales page is specifically designed to sell a product. Create a sales page that converts, a page that only focussed on promoting your product, without any distractions. There is no strict formula for selling, but it always works a little bit like this, so I suggest you implement this in your landing- and sales pages and do your research:
You need to sell the answer to someone’s problem It’s as simple as that. People need a graphic designer because they can’t design. They need someone to help with their social media because they don’t have time. Etc. Etc. So what’s the problem your service or product solves? Focus on the benefits, not the features or who you are. An easy way to find this problem is to do research. Search on Quora and niche related Facebook Groups for related topics, which questions do people ask over and over again?
This is what you should try to ‘solve’. I’ll get into creating a sales page that converts in the next post, as it’s equally important but it takes a little bit more than building a landing page that converts.