The standards and nuances of content marketing have changed a lot in recent years. If you’re not using video marketing as part of your promotional arsenal, then you’ve got a lot of catching up to do! Aside from the fact that all of your major competitors are probably already using video marketing, this is one of the most versatile and profitable marketing tools being leveraged today. If you’re still on the fence, here are some points that may win you over.
There have been a lot of studies on the effectiveness of video marketing, and the large majority of businesses have reported fantastic ROI after using video as part of their marketing. Sourcing the equipment and expertise you need to produce a professional video may not be the cheapest thing in the world, but it pays off consistently. Whether you choose to hire an in-house crew to keep churning out videos, or outsource the work to firms like Rocket Productions, the returns you’ll get from video marketing are something no good business owner can afford to ignore. Another great thing about video marketing is that the initial, up-front investment really doesn’t have to be all that high. Customers care much more about the content of the video, rather than the quality and production values.
Trust in your brand is one of the founding principles behind your influence, conversions and sales. The whole concept behind content marketing is based on fostering trust in your brand, and forging long-term relationships with your customers. Provided you execute it properly, video marketing can be a fantastic tool for accomplishing this. Stop selling directly to your customer base, and let people come to you, tempting them in by providing them with useful or otherwise interesting information in your content. Out of all the other forms of content, video is the most versatile when it comes to drawing in customers and building up trust. Even if the video is directly promotional, it’s going to perform better than any blog posts or infographics. A lot of people are hesitant to buy anything online out of a fear of being cheated, but high-quality marketing videos present your products in a trustworthy, conversational format.
These days, Google absolutely loves videos. By leveraging video content, you’ll be able to increase the average time that web users spend on your website or social media channels. This, in turn, builds up trust within your customer base, and shows Google and other search engines that you’re publishing high-value content. Ever since Google bought YouTube, video has had a bigger and bigger impact on how much video content affects your company’s overall rank. Today, neglecting video content is akin to neglecting the chance to get the top spots on SERPs. Come up with interesting descriptions and titles on all your sites, include a link back to your site, possibly targeting the specific services or products which are featured in the video. You should also consider using interactive videos, which will encourage even more engagement.