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Growing a small business is no small feat, but one thing that makes it much easier is an effective blog. While you may view your business blog as a fun addition to the company website, it can be essential to its success. There are numerous benefits of blogging for business, from driving website traffic to building good customer relationships. However, none of this is possible without work. With that in mind, here are six effective ways to improve your business blog.
A blog may be an effective tool for driving traffic, but the name can be off-putting. When most site visitors see the “Blog” label, they will assume the content is based on the business alone. While this may interest a handful of them, most won’t even click the tab. Calling the category “Articles” or “How-To Guides”, on the other hand, could capture their attention, making them check it out.
Customers, blog readers, and search engines alike all enjoy predictability. Because of this, you should try to stick to an upload schedule. When you put a deadline on writing and publishing blog content, it does motivate you to finish what you started. Success may not be determined by a perfect blog streak, but posting consistently will help to improve your ranking on search results.
People have very short attention spans. Unless you make readers engage with your posts within a few seconds, it isn’t going to happen. This is why you must make your content eye-catching. Filling an entire page with text isn’t the best way to go about this. After all, it can be daunting and confusing to read. Instead, you should break up the content with graphs, images, and spaces.
The most successful blogs have loyal readers, rather than casual ones. To make this transition, you must build a rapport between you and the readers. Start by replying to comments, especially those that ask a direct question. If you’re low on responses, then ask for one at the bottom of each post. Comments will make your blog appear more legitimate, which will boost traffic too.
Like any business should with products, you must promote your blog content. After all, if you don’t, most people won’t even know it exists. If you’re not already promoting your blog, then start by sharing your posts across the social media platforms. Make sure you also add social media sharing buttons to your website. This allows the readers to share your content on their pages.
Writing like a robot isn’t going to engage your blog readers. Although it’s probably best that you avoid sharing your political views or personal problems, there’s nothing wrong with adding personality to your posts. When you do so, you let customers know that there are real people behind your website, which improves legitimacy and helps to build trusting relationships.
Blogging for business has many benefits, so take advantage by improving your site and content.