inspire & inform
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So much planning goes into every small business venture. In fact, the startup process is generally considered the most difficult part of any business person’s life. After all, once you’ve got this step out of the way, you merely have to maintain your company and ensure that you deliver new goods to the market on a relatively regular basis. (more…)
Online presence is one of those terms that’s constantly evolving. Once it was enough just to have a website online, whereas these days a proper online presence requires you to go further. Here are some examples of how you can go about it in your small business. (more…)
Hiring a marketing agency can be a wise investment. It can save you time, money and hassle and can produce great results in a much quicker time than you could achieve yourself.
However, with so many options, it can be a little overwhelming and when it comes to marketing it’s not a case of ‘one size fits all’. You need to find a company that’s a good fit for your business and what your goals are. Here are some things to bear in mind when you’re building a shortlist and deciding who to work with. (more…)
There’s nothing more important than keeping a close eye to your Instagram Analytics if wanna get Instagram followers fast. I’ve recently followed this Instagram course by a successful Instagram influencer with 1.8 million followers and she also says, post when your audience is online. And yeah, that makes sense right?
There are many paid possibilities to get in-depth analytics and you can use Instagram’s own analytics.
I prefer some free tools to be honest, because they offer much more useful information. Today I wanted to share them with you so you can get successful on Instagram too!
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Running a blog or content business can come with a lot of ups and downs. When you first start out, it’s always an exciting venture to embark on. You literally have the whole web at your fingertips.
Then, as you start to get into, you can often find that things feel a little stale. Sometimes, these are down to you and you being too hard on yourself. But sometimes, it’s because you’re not doing anything new.
So, when you feel like you need to shake things up a little, excite your audience and boost your results, try one of these engaging ways to get a little more traction.
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When you’re just starting out with your company, with big dreams and goals you know you can achieve, the first hurdle is designing the perfect site for your business’ online presence. You need a site that’ll bring in the customers on a regular basis. You need a site that’ll have an easy interface to interact with and to make look good. We’re all busy people and we can understand customer needs when it comes to accessibility. So read on below to find a few tips for including all the necessary components for a great company website.
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In business, we’re always being told to stay one step ahead of the crowd. As such, you probably spend the vast majority of your time looking for new ideas to drive the company on. Sadly, those gestures will bring little improvement unless they are supported by the fundamentals. (more…)
For many bloggers and content creators, the idea of being able to increase engagement is something they spend a lot of time considering. It’s one thing to have huge page views and a high number of followers on social media, but for those numbers to be worth anything, you have to have an engaged readership.
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Living in the digital world as we all do, especially when you’re a digital nomad, it can be easy to fall into the trap of thinking that online is all that matters. But, if you’re trying to run a successful business, you simply can’t forget about physical marketing altogether. In fact, in many ways, physical marketing is as good as, and sometimes even better, than digital marketing. Don’t believe me? Check out these very real reasons why physical marketing is far from dead: (more…)
In order to get your business to grow and succeed, then being on top of your marketing game is really key. Very few people get lucky by sitting around and doing nothing. You need to be proactive in your approach to marketing, to make sure that you get the sales that you need to help your business to progress and become a success. Some things will work for some, that won’t work well for others. It needs to be a case of experimenting and trying out new things, to see what works best with your target audience. Conducting small experiments of new things here and there will make a big difference. So don’t be worried about trying something new. If it doesn’t work, then just learn from it and move on (take note Pepsi and Kendall). (more…)
Business trips are stressful. They often involve presentations, conversing with high-end clients or people who rank higher than you in the business. It’s all very high pressure. You don’t need any extra worries on top of the inevitable. So make sure that you’re completely organized and prepared before stepping out of the door. Here are a few things to consider. (more…)
These days, a business’s website is responsible for a massive proportion of its success. With this in mind, you need to do everything in your power to make sure your site is engaging, intuitive, and never overly complicated. Over the past few years, user-friendliness has quickly become one of the most important staples of any website. If this element feels a little hard to pin down, here are some tips for accomplishing it…
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