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Marketing

Business, Business, blogging & Money, Creating a buzz, Marketing, PR & Free Publicity
Why image is the most important part of your business
It’s the thing you need to work on in every aspect. Whether you’re an entrepreneur, a small business owner or you own a small store that opens for four hours a month, your image. Image is everything you need to get your company into the minds of your target customers, and it’s something that you need to figure out how best to market before you’ve even obtained that small business loan. Why is image so important to get right first time? Well, regardless of if you don’t care how you are perceived by everyone else, you need to care about how people perceive your business. It equates to sales, custom, etc., so you don’t want to spend a lot of time and money rebranding your business later on because you got it wrong. (more…)
Business, Business, blogging & Money, Marketing, SEO
What is page authority, and why does it matter for your business?
Many entrepreneurs imagine that all they need to do is a set up their business and wait for the customers to come rolling in. But in reality, this isn’t usually how it works. The chances are that if you’re a new business, your website will be buried under hundreds of other websites way down in Google’s search results. And given that less than one percent of users ever bother to search beyond page three, you won’t get found. (more…)
Blogging, Blogging + Influencers, Business, Business, blogging & Money, Content Marketing, Marketing, SEO
Growing your organic website traffic
A lot of businesses will need to think about their online presence at some point in their marketing plan. Because although it isn’t the main part of the business, it can help to make your business a success. In such an online world, no one can find you if you’re not out there in cyberspace. So if you don’t have an online strategy in place, then it is really important that you get one. It can be the difference in your business that can make or break it.

But if you’re a blogger, you don’t need to have a big following to earn money, check my Complete Guide To Making Money Blogging With A Small Following.
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Blogging, Blogging + Influencers, Business, blogging & Money, Marketing, SEO, Social Media, Video marketing & vlogging
SEO for vloggers and professional instagrammers
It’s true that some companies like to keep their SEO efforts in-house. It gives them a sense of purpose as well as achievement. Although it’s commendable, you also know it’s flawed. After all, you don’t have the skill or experience that a quality marketing team has. Sure, you know the customers and their search terms, but it isn’t hard to pass on the info. What is hard is finding the perfect team to help you hit your targets. Picking a partner at random is never the best option because it leaves too much to chance. Instead, you want to ask the following questions and analyze the answers.

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Business, Business, blogging & Money, Marketing
Marketing pressure: Where you should be focusing marketing attention
Running a business is tough, there is no hiding that fact. There are always things you need to be thinking about or considering and very little hours in the day to complete every task. Sometimes you have to prioritise your day, which is why your marketing strategies can be a huge pressure on you to fulfill. There is so much to think about and plenty of options you could be undertaking to get the word out about your business, product or service.

There is mailing, sponsoring events and let’s not forget your digital presence. It can all be a little too overwhelming when you have everything else to be handling. But the truth be told, marketing is one of the ways you get the leads for your business, which ultimately turn into the sales. With that in mind, I thought it would be worth sharing with you some of the areas you can focus your attention and other opportunities that could take away the pressure altogether.

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Blogging, Business, Business, blogging & Money, Marketing
Is hosting giveaways worth it?
Hosting giveaways is something of a staple for many in the blogging business. On the surface, it seems to be a good deal for all involved. The readers of the blog get the opportunity to win a prize, the blogger gets better engagement, and the brand benefits from being splashed on a popular blog. Everybody wins – right?
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Blogging, Business, Business, blogging & Money, Marketing
How to maintain your business or blog’s online presence
Maintaining your company’s online presence is no easy thing to do, particularly if you’ve always considered yourself as someone who’s not particularly great with technology. The digital world can be extremely new and confusing to a lot of people – so here are some tips that will help you out with your online presence if you’re not sure where to begin.

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Business, Business, blogging & Money, Finance, Marketing
Reinvest to make your work from home business a big success
One of the best reasons to start a business from home instead of setting up a commercial space is because of how much easier it is to get a return on your investment. Without those added property costs, you get to see a lot more of the money you make. But when you have plans to reinvest and goals you want to meet, you can always work a little harder to trim the fat. Here are a few ways to go about that.

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Business, Business, blogging & Money, Marketing, PR & Free Publicity, Social Media
7 Tips to get your business off the ground
A good marketing strategy is essential for getting your startup business off the ground, but thankfully ‘good’ doesn’t have to mean ‘expensive’. In an age of social media and easily accessible technology, promoting your startup can be cost effective and can help set your business apart. Here are a few suggestions to help you get started. (more…)
Blogging, Business, Business, blogging & Money, Sales
If you are serious about selling, read this
Do you long to be one of the best salespeople around? Perhaps you run a business, and want to drive more sales to it? Believe it or not, some of the essential qualities needed to be successful in sales are things that we can all do. The only trouble is, we seldom consider those characteristics. As a result, some of us that do have to sell for a living aren’t performing at our best.

If you are serious about selling, it’s vital that you are in top form. So, what is it that you need to do? Today, I will discuss the best strategies for improving your sales techniques and how to fix any problem areas. Here is what you need to know: (more…)
Business, Business, blogging & Money, Email Marketing, Marketing
Are you up for a free challenge? Grow your newsletter list – go from 0 to 100 in 3 days!
Starting an online business involves several moving parts. What if there was a way to easily communicate, educate, and sell your products to your audience? There is a way and it’s called email marketing. (more…)
Business, Business, blogging & Money, Marketing
3 Reasons why you need a marketing professional on your side
When you have just started your own business, you will probably find that it takes a while to get to grips with all the different aspects of running a company. A business isn’t just based around the leader or owner who oversees every single part of it. As businesses grow, they become more like trees, with branches sprouting off everywhere, all with a different function. Attempting to be in control of all of these branches is a big no-no as a CEO – something many business owners soon learn after months of attempting to have their fingers in every pie possible. There is such thing as taking on too much responsibility and at some point, you will have to delegate. One aspect of your business where delegation could help you is when it comes to the marketing. Marketing and PR are both huge areas that you need to be very sharp on in order to run a successful company. Therefore, you need to dedicate a lot of time to your promotion. Here are some reasons why outsourcing your marketing could be the best thing you ever do for your business. (more…)