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The global COVID-19 pandemic has ruined many travel plans, and as of now, it’s just safest to stay home. I have written 5 tips for a staycation: (more…)
For a long time, the idea of Content is King has been touted around, but for female entrepreneurs, this can leave a sour taste in their mouths. Why, exactly, should content be King, when there’s as much appeal form content being Queen. But you already know how important content is, and this doesn’t solve your lack of engagement problems. If you want to boost your brand, it’s vital to consider how to improve your content output and ensure that you don’t just attract customers, but keep them. (more…)
If you have a company, there are dozens of reasons why you should start a small business website and start promoting your services online. In this blog, we summarize these reasons and list all the benefits that a website can offer your SME. (more…)
One of the hardest things about owning your own business is finding the time to run your business and market it at the same time. Whether you’re just getting started or you’ve been in business for years, it’s important you’re doing all that you can to market your business without letting the other aspects suffer. A great way to do that, of course, is to automate your marketing. From automating your emails to automating your social media posts, the more you’re setting to run without you, the better. With that in mind, here are some simple ways to automate your business’ marketing: (more…)
This year has seen many changes when it comes to businesses, we are having to redesign the way in which we work, and whether you have had to close down your business temporarily, or change the way you do things, there are plenty of different options available to us. Luckily with technology and the resources we have available to us, we should be able to make it work, but making use of a quiet period in business, to Re-evaluate, revamp, and redesign the way in which you work, can be one of the best decisions that you make. Keeping up with the competition isn’t going to be enough in the upcoming months and years, so working out how you are going to stand out from the crowd, and what that means for your business is going to be time well spent. Here are some ways in which you can revamp your business ready to re-launch. (more…)
Would you say that your business is currently competitive? If you would, would you also say that there are ways you can improve how competitive you are right now? If the answer is no, then you’re lying to yourself because there is always something you can do to make your business better. In this article, we’re going to be looking at what your business needs to stay competitive, and this is going to be particularly important for those who think that they’re not currently at the level they should be. (more…)
You might have thought about incorporating video into your small business? If you haven’t already done so then it’s worth considering now as videos provide a great way to connect with your audience. That’s especially true if they want a different option than reading articles and still photos. To get you started, here are ways to promote your organization as part of your marketing strategy. (more…)
It does not matter whether you run a financial services firm or you sell designer clothing, it is important to have an effective SEO strategy in place. If you are putting an effort into search engine optimization but you are not getting the results you expect, we can help you to understand the reasons why. (more…)
Whether you’re a small business, large corporation or just an individual that has a following, building a stunning website is arguably one of the most important tasks that you should be handling. Unfortunately, most of us don’t truly understand what makes a good website. Some people consider great design to be a factor while others are more concerned with functionality. Others would even go as far to use black hat search engine optimization to get on the front page of a Google search, ignoring the potential risks of being blacklisted.
So how should we define what a good website is? How do we know if our website isn’t cutting it anymore and what should we do about it? In this article, we’ll be answering those questions by showing you ten reasons why your website might be struggling to catch viewers and convince them to return. (more…)
If you’re a small or mid-size business feeling frustrated about trying to keep up with the bigwigs in the industry, don’t give up. Instead, think differently. Rather than trying to compete with them, build your own lane with a strong brand identity that customers can come to for products or services that meet their needs. Find tips here to build a solid brand identity. (more…)
The size of the business doesn’t matter – marketing is the key to success, period. Without advertising, it’s impossible to generate leads and raise brand awareness, both of which increase sales and profits. Unfortunately, there are too many companies on the market right now, and that means marketing campaigns are diluted. They are too samey and unoriginal to stand out from the crowd and grab audiences’ attention. Your company can’t afford to be complacent and fade into the background, never to be seen again. It’s essential to make advertising great again by adding fun and enjoyment.
Below you’ll find the best methods to make this happen.
Video marketing has transformed into the leader of marketing content. No other tactic can boost conversion rates of 80% plus, and it’s down to the engaging nature of videos. Audiences love them because they’re interactive, which instantly makes them fun and easy to watch. Better yet, filters can take videos to a whole new level of fun. From a cartoon filter effect to an old-fashioned black and white background, changing the surroundings adds a different atmosphere that people will love. The tweak will definitely catch their eye and make your material more engaging as a result.
A casual tone has been the foundation of some of the most successful advertising campaigns of the last ten years. It’s because readers don’t want to be talked to as if they’re not part of the process; it’s patronizing. Instead, they like it when brands speak informally as if they were talking to a friend and cracking jokes. Not only is it funny, but the interaction is more natural and doesn’t come across as forced. An excellent tip is to imagine that you are speaking with buddies to find the perfect tone of voice. Then, go on social media (Twitter) and connect directly with your followers to build strong relationships.
What do you do at a party or event when you want to take things up a notch? You bring out the games! Marketing is no different because competitions are incredibly powerful ways to engage a broad range of people. A quiz, for instance, will bring out the competitive and curious sides of the participants, whereas a valuable prize will encourage people to enter on the off chance they win. Either way, the anticipation will be at fever pitch, making the game a memorable experience, and your brand too.
The urge to overcomplicate things is very tempting, but audiences have no time for complex jargon and reams of text. They are instant turn-offs. Therefore, you need to keep the message simple so that it stays on point. Once it ventures off-road, the odds of keeping their focus, and getting them to convert, are slim to zero. If the topic is complicated, try and use engaging cues, such as infographics. Graphs remind people of math class, which means they’re not sexy!
Do you want to make your advertising great again? You can with these top tips.
Web design services are there to support you in developing your presence online. Whether you need your first website, or need to seriously improve the one you have, a web design agency is the best way to get the job completed. However, they cannot do all the work, and it starts with you. (more…)