Marketing

  • Getting Creative With Brand Placement
    Marketing

    Getting Creative With Brand Placement

    We all know that one of the most important things about branding is that you need to place it well. Good placement of a brand means that more people are going to see it, and that for the most part they will be the right people. It will therefore have much more of the effect that it is supposed to have, and you will find that it actually takes much less work overall to make it effective. The more creative that you are with regards to your brand placement, the more likely it is that it will be effective, so let’s take a look at some of the more creative ways you can place your brand. (more…)

  • Marketing, Sales

    How To Give Your Salespeople Authenticity

    A salesperson is more than a simple retail employee. They often have an understanding of the granular details of many products or services you offer. They likely also have great memories, as remembering people, places and requests is a part of helping them grow and cynch those high-value deals. Additionally, when utilized correctly, salespeople are individuals. It’s very important to give them the space to work their magic, regulated of course by your best policy practices.

    However, we’re all used to being addressed and upsold by salespeople no matter where we go. As a firm, this can be a hurdle you need to overcome. Giving your salespeople more authenticity can help you ensure that they are trusted from the offset, that they build goodwill, and that they are able to develop a more competent and confident connection with whoever they are developing a relationship with. (more…)

  • Blogging, Business, blogging & Money, Marketing

    The Building Blocks Of Branding Your Blog

    If you want your blog to be as successful as possible, you need to think about many things at once. One of the main things that you will have to focus on, however, is your marketing. In particular, you are going to have to make sure that your branding is on point, and that is something that you will find yourself working on from the very start if you want it to be effective. Branding a blog is something of a challenge, but only in the ways that it can be challenging to brand any business, so the good news there is that many people have been there before you and know what to do about the many challenges you are likely to face. That means that there are a lot of places to find help out there, but for now we are just going to look at some of the building blocks of branding. Let’s take a look and see what you might need to do. (more…)

  • Blogging, Business, blogging & Money, Content Marketing, Marketing

    Using a website builder

    Do you need a website built but are struggling to meet the extortionate costs? Are you worried about getting somebody else to do it encase you’re unhappy with the end result? You’re not alone. Most people feel this way and unfortunately, their concern is not without reason. Every day people are investing their money in web designers who fall up short. And as a result, people end up spending hundreds and hundreds of pounds on a website that not only do they dislike but it is ineffective when it comes to attracting viewers and more importantly customers. (more…)

  • 3 Strategies For Improving Your Online Presence
    Content Marketing, Marketing, SEO, Social Media

    3 Strategies For Improving Your Online Presence

    Okay, so you have created a wonderful website. Be it for blogging or business purposes (or a mixture of both); your hope is that people will drop by on a regular basis to see what you have to offer. 

    However, you are unlikely to experience those ‘If you build it he will come’ miracles that were highlighted in Field of Dreams, as you need to be proactive if you want people to visit your website.

    Now, there is much you can do. In this article, we won’t give you all of the advice you will ever need, so be sure to commit to research online. But what we will do is suggest three strategies that need to be prioritised if you want to find some degree of success.

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  • The Most Common Gaps In Website Security
    Blogging, Business, Business, blogging & Money, Content Marketing, Internet Freedom, Marketing, Tech

    The Most Common Gaps In Website Security

    Online security is a very big deal. The internet is filled to the brim with malevolent forces, mostly in the form of hackers, virus creators, and scammers. The more time you spend online, and the bigger your online reach, the more likely you are to come across these kinds of people. They’ll be able to spot a gap in your website’s security as easy as breathing, and it won’t take them long to exploit it, and probably without you even noticing. (more…)

  • Social Media Marketing Mistakes You Don't Want To Make In Business
    Business, Business, blogging & Money, Content Marketing, Marketing, Social Media

    Social Media Marketing Mistakes You Don’t Want To Make In Business

    The world of social media marketing is always changing. It moves a mile a minute, with new developments taking place all the time. When done the right way, social media has great potential to grow your customer base, build your brand community, and skyrocket your return on investment. If you find yourself Googling how to buy Instagram likes, how to make money with social media and how to get followers, read this to avoid the most common mistakes. All your efforts could be undone if you make too many mistakes. With that in mind, here are six social media marketing mistakes you don’t want to make in business. (more…)

  • 6 Effective Ways To Improve Your Blog
    Blogging, Business, blogging & Money, Content Marketing, Marketing

    6 Effective Ways To Improve Your Blog

    Growing a small business is no small feat, but one thing that makes it much easier is an effective blog. While you may view your business blog as a fun addition to the company website, it can be essential to its success. There are numerous benefits of blogging for business, from driving website traffic to building good customer relationships. However, none of this is possible without work. With that in mind, here are six effective ways to improve your business blog.  (more…)

  • Making Social Media Management Easy
    Marketing, Social Media

    Making Social Media Management Easy

    Social media is a crucial component for many businesses today. You might use social media accounts for your business to advertise products and even make sales. You might share content from your website and other relevant information. You might use it to engage with your audience and reach a wider market. Your social media accounts might be used primarily to pass on information and to communicate. Some companies even use their social media feeds to have some fun, and to show the people behind the business. There’s certainly no right way to do it, and what works for one company might not for yours. 

    But, however you do it, it can be complicated, time-consuming, and frustrating. Social media is a wonderful thing, but you have to be careful. You need to watch what you say, as it’s very easy to offend someone and go viral for the wrong reasons. It can feel as though updating your accounts takes up all of your time and like you can’t please everyone. You might also feel like you need to be online all of the time, to communicate when people need you. So, how do you make things less complicated? Giving you a chance to get your social media strategy right, without it taking over other areas of your business, or eating into time that is better spent elsewhere. 

    Focus Your Energies

    There are countless social media platforms out there. All targeting different audiences, being primarily used by different demographics for various reasons. These platforms all offer different things, as well as a lot of the same things. If you tried to have a presence on all of them, you would never have the time to do anything else. So, don’t. Think about your target audience and where they are likely to spend their time online. Use social media listening to monitor your users and the data. Then, make a decision. Where is your time best spent? What social media platforms is it worth making an effort on? You can always experiment on different sites, using analytics to see what works before deciding where to commit. But, when you do commit, forget the others. 

    Use Scheduling Tools

    Social media scheduling tools can save you time, help you to be online more than you actually are, improve engagement, and help you to increase business productivity. Alternatively, you could hire a social media manager to take care of it all for you, freeing up your time to spend elsewhere. 

    Commit to a Schedule

    Social media is addictive. It’s why it’s great for business. But, let it take up too much of your time, and it’s bad for business. Using tools can help, but it’s still easy to feel like you need to do more or to get carried away with your accounts. Commit to how much time you want to spend on your social media campaigns and force yourself to stick to it. 

    Keep Things Simple

    Often the best social media campaigns are the simple ones. Your customers want to engage with real people. They want to learn more about you, and they want to feel as though you are listening to them. You don’t need massive campaigns with huge budgets to do this. Keep things simple. You’ll save time and gain customer trust and loyalty. 

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  • What Does Your Brand Have That Others Don't?
    Marketing

    What Does Your Brand Have That Others Don’t?

    Branding is a crucial part of building a successful business. You probably know this already, but that doesn’t necessarily mean you’re happy with your current brand. Still, what does it take to make a brand which really has a big effect on the market?

    (more…)